SPINS and IRI Announce Unprecedented Consumer Insights For the Natural Retail Channel
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- Understand the differentiation within natural products and how retailers can leverage the spectrum of natural appropriately for their shopper plan.
- Learn about four major approaches to merchandising natural foods employed by mainstream retailers and why they work (or don’t work).
- Gain insight into the most recent crop of successful crossover natural products and what commonalities they share.
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IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events—a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation—is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.iriworldwide.com.
IRI Press Contact: Shelley Hughes
Shelley.Hughes@IRIworldwide.com, (312) 474-3675