SPINS Retail Measurement Services
"Without SPINS, finding the right answer is like searching in the dark." - SVP Marketing, Enzymatic Therapy
The "gut feel" approach to developing new products, targeting acquisition candidates, analyzing sales and creating marketing strategies is no longer enough to ensure success in the highly competitive Natural Products Industry.
Whether it is to evaluate growth opportunities, effectively market your products, track your distribution and opportunity at store level, enhance accountability within your sales organization or provide your investors with objective third party information - fact-based decision-making is the key to your success.
Services Overview
SPINSscan Natural tracks sales of all UPC-coded products sold in the natural supermarket channel. Exclusive to SPINS, this channel represents full-format natural product supermarkets including the National Cooperative Grocers Association (NCGA) and the Independent Natural Food Retailers Association (INFRA), small to mid-sized chains, and independent and cooperative stores across the continental US.
SPINSscan Natural Key Account Data provides account-specific reporting, allowing manufacturers to monitor category, brand and item performance. Store-level information is also available to manufacturers on their brands and items.
SPINSscan Conventional (powered by Nielsen Scantrack™) is a joint service providing sales information on natural products moving through the Food, Drug and Mass Merchandise channels. SPINSscan Conventional combines the strength and reputation of Nielsen data with the breadth and depth of SPINS attribute coding and natural brand positioning categorization.
SPINSscan Conventional Key Account Data offers account level reporting for over 140 conventional retailers and their markets as released through our partnership with Nielsen.
SPINSscan Specialty Gourmet is a new retail measurement service for the Specialty Gourmet supermarket channel. This service is the first of its kind in the marketplace, reporting sales in this distinct channel which represents nearly 800 specialty supermarket stores that have traditionally been undistinguished within broader retail measurement services.
SPINSscan Specialty Gourmet Key Account Data provides account-specific reporting, allowing manufacturers to monitor category, brand and item performance. Store-level information is also available to manufacturers on their brands and items.