SPINS Retail Measurement Services
"Without SPINS, finding the right answer is like searching in the dark." - SVP Marketing, Enzymatic Therapy
The "gut feel" approach to developing new products, targeting acquisition candidates, analyzing sales and creating marketing strategies is no longer enough to ensure success in the highly competitive Natural Products Industry.
Whether it is to evaluate growth opportunities, effectively market your products, track your distribution and opportunity at store level, enhance accountability within your sales organization or provide your investors with objective third party information - fact-based decision-making is the key to your success.
Services Overview
SPINSscan Natural tracks sales of all UPC-coded products sold in the natural supermarket channel. Exclusive to SPINS, this channel represents full-format natural product supermarkets including the National Cooperative Grocers Association (NCGA) and the Independent Natural Food Retailers Association (INFRA), small to mid-sized chains, and independent and cooperative stores across the continental US.
SPINSscan Natural Key Account Data provides account-specific reporting, allowing manufacturers to monitor category, brand and item performance. Store-level information is also available to manufacturers on their brands and items.
SPINSscan Conventional (powered by Nielsen Scantrack™) is a joint service providing sales information on natural products moving through the Food, Drug and Mass Merchandise channels. SPINSscan Conventional combines the strength and reputation of Nielsen data with the breadth and depth of SPINS attribute coding and natural brand positioning categorization.
SPINSscan Conventional Key Account Data offers account level reporting for over 140 conventional retailers and their markets as released through our partnership with Nielsen.
SPINSscan Specialty Gourmet West is a new POS reporting service for the $8 Billion Specialty Gourmet supermarket channel, available for the first time in the marketplace. SPINSscan Specialty Gourmet represents a unique store format, consumer profile, and product offering well aligned with the Natural Supermarket channel.
SPINSscan Specialty and Alternative Retailers represent proprietary key accounts in non-traditional and non-tracked areas of interest including Pharmaca and Specialty-Gourmet retail chains.