SPINScan Industry Reporting >SPINSscan Specialty Gourmet West
SPINSscan Specialty Gourmet West
Methodology
Specialty Gourmet Supermarket Channel Definition
Service Parameters
Key Accounts
Methodology
SPINS collects scanner data of UPC-coded items from a nationwide stratified retailer sample that includes large and small chains as well as independent Specialty Gourmet food stores. We project this data to represent the total US Specialty Gourmet Supermarket Universe, then overlay our proprietary, industry-standard Product Library, featuring our unique brand positioning coding. This non-label based coding facilitates in-depth product segmentation and allows for comparison across natural and specialty product types.
Specialty Gourmet Supermarket Channel Definition
A Specialty Gourmet store is defined by SPINS as a full format grocery supermarket with SPINS-defined specialty items constituting 25-50% of overall volume. Also referred to as “crossover stores”, these high end experiential retail locations position themselves as community oriented, offer the highest quality and “foodie” shopping experience, are locally owned and operated, and provide superior customer service.
Service Parameters
Markets
- West Region, to be followed by Total US in latter half of 2010
Products
- Brand & item level detail for UPC products in SPINS-defined, industry-standard hierarchy
- Ten departments, 82 categories, 445 subcategories
- Eight proprietary position-based and 16 label-based attributes, including Brand Positioning, NOP Organic, Primary Functional Ingredient, Gluten-free, Equivalized Unit of Measure and more
Facts
- Dollars, Units, Share, Distribution, Velocity, Promotion, Causal, Baseline/Incremental, Pricing and more
Periods
- Weekly and quad-week data delivered every four weeks
Key Accounts
SPINS offers account-specific reporting for a number of chains and associations, including Andronico's, Mollie Stone's and Zupan's Markets. This allows manufacturers to monitor their category, brand and item performance at the chain level. Learn more about SPINS’ Key Account service.