SPINScan Industry Reporting > Retail Services > SPINSscan Natural
SPINSscan Natural RMS
Methodology
Natural Products Supermarket Channel Definition
Sample Composition
Service Parameters
2007 Restatement
Key Accounts: Wild Oats Markets, NCGA, Sunflower
Maps
Methodology
SPINSscan Natural RMS is the industry's only comprehensive source of information on all UPC-coded products selling through the Natural Products Supermarket Channel in the United States.
SPINS collects scanner-based sales data from store registers on all UPC-coded products from a sampling of natural products supermarket retailers. Using proven sampling and projection methodologies managed by our Chief Statistician Bill Hawkes, sales from cooperating retailer partners are projected to represent sales from the entire natural products supermarket channel.
Natural Products Supermarket Channel Definition
Working closely with our industry partners SPINS manages ongoing store surveys and maintains the industry's most up to date natural channel universe definitions, including store counts and "all commodity volume" (ACV), estimates.
The Natural Products Supermarket Channel is defined by SPINS as any full-format supermarket selling more than $2 million in annual sales with at least 50% of sales coming from Natural Product Industry segments.
Sample Composition
Because the natural products supermarket universe offers a high degree of product variety and sometimes varying store-formats, SPINS is sampling from better than one out of every three stores across the universe, and one in four stores outside of the two larger national chains.
Large providers of scan data services (e.g. IRI/ACNielsen) sample, on average, from approximately one in ten stores across their retail universe. In order to offer more regional reporting and tactical applications of our data, SPINS includes a substantially greater proportion of Natural Products Supermarkets in its sample.
Service Parameters
Markets (map): Total US + 7 regions
Products: 7 departments, 73 categories, 370 subcategories, brand and item level detail for UPC coded products
Facts: Dollars, Units, Share, Average Retail Price, Distribution, Velocity, % Change, TDP
Periods: Weekly and quad weekly data from 2004
2007 Restatement
To maintain accurate Natural channel sales reporting, SPINS periodically restates our SPINSscan Natural database. Our latest restatement, effective Period 1 of 2007, reflects the addition of 100 new independent and co-op stores and provides a significant increase in sample rates for our Independent segment. The restatement also incorporates a move from census-level Whole Foods reporting to estimates. Census-level reporting for Wild Oats will remain unchanged.
Contact us if you are interested in further information.
Key Accounts
Wild Oats Markets
SPINS offers account-specific reporting on Wild Oats Markets stores using census (or all-stores) data. This allows manufacturers to monitor their category, brand and item performance at the chain and region level. Store-level reporting is also available on manufacturers' brands and items only.
Service Parameters
Markets (map): Total Wild Oats Chain, plus banner, region and store breaks
Products: 7 departments, 73 categories, 370 subcategories, brand and item level detail for UPC coded products
Facts: Dollars, Units, Share, Average Retail Price, Distribution, Velocity, % Change, TDP
Periods: Weekly data and Quad weekly reporting from 2004
National Cooperative Grocers Association (NCGA)
SPINS offers key account sales data for this member-driven organization of over 130 top cooperative stores nation-wide. Manufacturers can use this information to develop successful sales and marketing strategies in these stores and benchmark their efforts.
Service Parameters
Markets: Total NCGA, plus regional breaks
Products: 7 departments, 73 categories, 370 subcategories, brand and item level detail for UPC coded products
Facts: Dollars, Units, Share, Average Retail Price, Distribution, Velocity, % Change, TDP
Periods: Weekly data and Quad weekly reporting from 2005
Sunflower
SPINS offers key account sales data for this thriving 11 store chain. Manufacturers can use this information to develop successful sales and marketing strategies and evaluate the effectiveness of promotions across this chain.
Service Parameters
Markets: Total Sunflower
Products: Full category reporting on 73 categories, 370 subcategories, brand and item level detail, including private label
Facts: Dollars, Units, Share, Average Retail Price, Distribution, Velocity, % Change, TDP
Periods: Weekly data and Quad weekly reporting from 11/04/2005