SPINScan Industry Reporting >SPINSscan Natural
SPINSscan Natural
Methodology
Natural Products Supermarket Channel Definition
Sample Composition
Service Parameters
2009 Restatement
Key Accounts
Maps
Methodology
SPINSscan Natural is the industry's only comprehensive source of information on all UPC-coded products selling through the Natural Products Supermarket Channel in the United States. SPINS collects scanner-based sales data from store registers on all UPC-coded products from a sampling of natural products supermarket retailers. Using proven sampling and projection methodologies managed by our Chief Statistician Bill Hawkes, sales from cooperating retailer partners are projected to represent sales from the entire natural products supermarket channel.
Natural Products Supermarket Channel Definition
Working closely with our industry partners SPINS manages ongoing store surveys and maintains the industry's most up to date natural channel universe definitions, including store counts and "all commodity volume" (ACV), estimates.
The Natural Products Supermarket Channel is defined by SPINS as any full-format supermarket selling more than $2 million in annual sales with at least 50% of sales coming from Natural Product Industry segments and less than 50% of sales coming from supplements.
Sample Composition
Because the natural products supermarket universe offers a high degree of product variety and varying store-formats, SPINS is sampling from better than one out of every three stores across the universe. Large providers of scan data services (e.g. IRI/ACNielsen) sample, on average, from approximately one in ten stores across their retail universe.
Service Parameters
Markets
- Total US + 8 Regions
Products
- Brand & item level detail for UPC products in SPINS-defined, industry-standard hierarchy
- Ten departments, 82 categories, 445 subcategories, 82 health conditions
- Eight proprietary position-based and 16 label-based attributes, including Brand Positioning, NOP Organic, Primary Functional Ingredient, Gluten-free, Equivalized Unit of Measure and more
Facts
- Dollars, Units, Share, Distribution, Velocity, Promotion, Causal, Baseline/Incremental, Pricing and more
Periods
- Weekly and quad-week data delivered every four weeks
2009 Restatement
To maintain accurate Natural channel sales reporting, SPINS periodically restates our SPINSscan Natural database. Our latest restatement, effective Period 1 of 2009, reflects the addition of over 40 new independent and co-op stores and provides a significant increase in sample rates for our Independent segment.
Key Accounts
SPINS offers account-specific reporting for a number of chains and associations, including the National Cooperative Grocers Association (NCGA) and the Independent National Food Retailers Association (INFRA). This allows manufacturers to monitor their category, brand and item performance at the chain and region level. Store-level reporting is also available on manufacturers' brands and items only. Learn more about SPINS’ Key Account service.