SPINScan Industry Reporting >SPINSscan Natural
SPINSscan Natural
Methodology
Natural Products Supermarket Channel Definition
Sample Composition
Key Accounts
Service Parameters
Methodology
SPINSscan Natural is the industry’s only comprehensive source of information on all UPC-coded products selling through the Natural Products Supermarket Channel in the United States. SPINS collects scanner-based sales data from store registers on all UPC-coded products from a sampling of natural products supermarket retailers. Using proven sampling and projection methodologies, sales from cooperating retailer partners are projected to represent sales from the entire natural products supermarket channel.
Natural Products Supermarket Channel Definition
Working closely with our industry partners SPINS manages ongoing store surveys and maintains the industry's most up to date natural channel universe definitions, including store counts and "all commodity volume" (ACV), estimates.
The Natural Products Supermarket Channel is defined by SPINS as any full-format supermarket selling more than $2 million in annual sales with at least 50% of sales coming from Natural Product Industry segments and less than 50% of sales coming from supplements.
Learn more: SPINSscan Natural Map, Universe Size and Definition
Natural Channel Composition
Because the natural products supermarket universe offers a high degree of product variety and varying store-formats, SPINS is sampling from better than one of every three stores across the universe.
Key Accounts
SPINS offers account-specific reporting for a number of chains and associations, including the National Cooperative Grocers Association (NCGA), the Independent National Food Retailers Association (INFRA), Sprouts, and Natural Grocers by Vitamin Cottage. This allows manufacturers to monitor their category, brand and item performance at the chain and region level. Store-level reporting is also available on manufacturers' brands and items only. Learn more about SPINS’ Key Account service.
Service Parameters
Markets: Total US plus 8 Regions
SPINS Industry Standard Categorization: 11 departments, 92 categories, 469 subcategories
Coding: 38 attributes across proprietary position-based and label based characteristics, including Brand Positioning, NOP Organic, Primary Functional Ingredient, Gluten-free, Non GMO Project Verified, Whole Grain Council Certified, Fair Trade, Raw and more. Vitamins, supplements, and herbs are mapped to 23 health focus attributes.
Facts: Dollars, Units, Share, Distribution, Velocity, Promotion, Causal, Baseline/Incremental, Pricing and more
Periods: Weekly data and quad-week reporting dating back three historical years