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SPINScan Industry Reporting > SPINSscan Conventional

SPINSscan Conventional

Methodology
Service Parameters
Key Accounts
Maps


Methodology

SPINSscan Conventional (powered by Nielsen ScanTrack) is a joint service providing sales information on natural products moving through the Food, Drug and Mass Merchandise channels. SPINS combines the strength and reputation of Nielsen data with the breadth and depth of its attribute coding to provide the industry’s only comprehensive source of information on UPC-coded Natural Products selling through the conventional FDM Channels in the United States. Natural Products can be viewed exclusively, or benchmarked against conventional product sales.

*excludes Wal-Mart

Service Parameters

Markets: Total US + 52 Food markets + 11 Drug markets + over 123 Key Accounts

SPINS Industry Standard Categorization: 8 departments, 85 categories, 422 subcategories, 82 health conditions

Coding: Eight proprietary position-based and 16 label-based attributes, including Brand Positioning, NOP Organic, Primary Functional Ingredient, Gluten-free, Equivalized Unit of Measure and more

Facts: Dollars, Units, Share, Distribution, Velocity, Promotion, Causal, Baseline/Incremental, Pricing and more

Periods: Weekly and quad-week data delivered every four weeks

Key Accounts

SPINS offers account-specific reporting for a number of Food, Drug and Mass accounts across the country. SPINS’ low-cost, syndicated reporting allows manufacturers the opportunity to analyze their business at more than 123 retailers. Learn more about SPINS’ Key Account service.

Maps

52-Market Map


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