Retail Measurement Services
Whether you are just entering the Natural Product Industry or looking to expand your current presence, SPINS' Retail Measurement Services (RMS) provide the industry's only source of quantifiable and applicable information you need to grow your business.
Gain Competitive Advantage
- Increase share: working with retail partners for effective merchandising at the shelf
- Tap into current trends: tracking new items, hot segments and key ingredients
- Drive profits: optimizing pricing and promotions
Manage a Highly Effective Sales Force
- Increase distribution and items carried: arming sales with fact based selling tools
- Benchmark performance: managing toward distribution goals across channels
- Increase velocity: tracking same-store and like-item sales
Gain further insight into applications of SPINS RMS services to grow your business. See examples of SPINS RMS at work and to learn more about our SPINSsight Consulting Services.
Services Overview
SPINSscan Natural
SPINSscan Natural RMS tracks sales of all UPC-coded products sold in the natural supermarket channel. This channel RMS, exclusive to SPINS, represents full-format natural product supermarkets including Wild Oats Market census, Whole Foods Market estimates, natural grocery associations including the National Cooperative Grocers Association (NCGA), small to mid-sized chains such as Sunflower Farmers Markets, conventionally-owned natural retailers, and independent and cooperative stores across the continental US.
Wild Oats Market Key Account Data
Account specific RMS is available for Wild Oats Market, the natural channel's 2nd largest national chain. This service offers census-level syndicated reporting, and includes store-level reporting on your brand(s) and items only.
National Cooperative Grocers Association (NCGA) Key Account Data
SPINS offers key account sales data for this member-driven organization of over 130 top cooperative stores nation-wide. Syndicated reporting is near census-level and includes regional breaks.
Sunflower Key Account Data
Sunflower is a thriving 11 store chain in the southwest with sales over $110mm and growing at 15%. Key account data is census reporting in weekly periods, for all UPC's - including private label.
SPINSscan Conventional (powered by ACNielsen Scantrack™)
SPINSscan Conventional RMS is a joint service with ACNielsen Scantrack™ tracking NPI sales within the Food, Drug and Mass merchandise channels. This channel RMS represents the SPINS Product Library applied against ACNielsen ScanTrack FDM reporting.
SPINSscan Conventional Key Account Data
Track Natural Product sales in over 40 key accounts in the Conventional channel. Reporting is available on category, brand and item performance in the account's trading area and remaining market.