SPINS Consulting Services > Consulting Offerings
Consulting Offerings
Services are available for purchase individually or through your Business Consultant service agreement. Here are some examples.
Promotion Execution, Effectiveness and Planning
Promotion Calendar Analysis: Manage your trade budget more effectively by understanding your promotion performance. Let SPINS consultants help you by assessing the importance of promotion timing, frequency, duration, price points, discount level and breadth of execution on promotion success. Identify particularly effective/ineffective promotion tactics and work with retailers to make appropriate modifications.
Category and Portfolio Drilldowns: Compare key promotion performance indicators for the items in your product portfolio with one another, other itemsin the same category and category norms by channel of trade. SPINS consultantscan help you determine candidates for enhanced or reduced promotion frequency.
Promotion Modeling: SPINS consultants can quantify the impact of temporary price reductions, features and displays in generating incremental volume for your items using our promotion model. Compare incremental weeks typically generated by differing promotion execution tactics with the cost of obtaining that support and determine potential promotion strategy preferences.
Promotion Simulation: Estimate the volumetric impact (units, dollars) of changing promotion frequency and/or depth of discount quickly with our promotion simulator to help you adjust your trade spending tactics.
Base Price Environment, Thresholds and Elasticity
Base Price Environment: Track historical trends in base price for your items and for top competitors. SPINS consultants can help you identify problematic key accounts in which you are priced much worse than average versus these competitors.
Base Price Thresholds: Using key account data, SPINS consultants can help you identify key base price thresholds that affect velocity performance as well as base price changes that were accepted more readily versus less favorably by consumers.
Base Price Elasticity Modeling and Simulator: Quantify the relationship between change in base price and/or base price versus key competitors and change in unit volume using our base price elasticity model. SPINS consultants can help you simulate the unit volume, revenue and profitability implications of hypothetical changes in the price of your item as well as those of your competitors.
Custom Variables: While estimating base price elasticity other impact assessments can be incorporated into the model. Common requests include the effect that introducing new UPCs or changing the size of a package (separate UPC required) has on an established item. These needs should be identified when designing the project.
Test Market Assessment
At times manufacturers wish to implement a marketing initiative such as an advertising campaign but are afraid that the return on investment might not be acceptable. Testing the concept and assessing its impact in a local market beforehand can be a wise move. SPINS consultants can perform such an evaluation by modeling test impact while controlling for the variation in other marketing stimuli such as price, promotion and distribution. Test benefits (unit percentage lift, incremental dollars) in both the test period and beyond can be provided.
Distribution-Related Share and Volume Forecasting
If you are considering adding new UPCs to your product portfolio or increasing the distribution of established ones, let SPINS consultants help you estimate the share and revenue potential. We can model the incremental benefit of such actions and provide a simulation tool that will
permit you to assess the impact as you grow distribution over time.
Product Assortment Strategies
Leveraging our consumer and retail measurement information and segmentations from the SPINS Product Library, our Consulting Services team supports strategic development in the areas of assortment, brand and category management. We offer a unique approach that combines client collaboration, our extensive natural products expertise and fact-based analysis to help you develop a plan of action that is geared toward driving positive results.
Emerging Trends: Uncover the latest trends in the Natural Products Industry, particularly in those categories in which you have interest. Using SPINS’ unique product coding, examine trends related to brand positioning, organic content, key ingredients, raw food, fair trade and other product characteristics. Consulting Services offers fully customized reports that meet your unique needs.
New Item Launches: Track the distribution growth and share performance of your new items by channel and by key account to assess their impact on overall brand performance. SPINS consultants can also monitor competitive product introductions for you and help identify the more common attributes associated with new items entering the marketplace.
Brand Management: We can provide crucial input regarding internal brand management decisions and build persuasive “win-win” sales presentations for use with retailers. Through a consultative assessment of your item portfolio and the use of our item assortment tools we can assist you as you assess strength of performance and proper item mix across your brands.
Category Management: From a category point of view, SPINS can help you perform evaluations in alignment with the multi-step category management process embraced by the CPG industry. Any step of the process can be analyzed for you.
SWOT Analysis: Enlist the aid of SPINS consultants and our natural products specialists to identify strengths, weaknesses, opportunities and threats related to your brand’s business performance and make recommendations based on these insights.
Sales Execution and Management
Sell Sheet: We have a wealth of experience creating one to two page data driven sell sheets highlighting a positive growth story for the category as well as your brands and items. The sell sheet consists of positive data statistics on your brand for the sales team to share with retailers, brokers and distributors.
Sales Presentation: Let SPINS consultants develop a custom in-depth sales presentation as preparationfor/use in a specific retailer sales appointment. The presentation normally covers topics such as category growth drivers, subcategory growth drivers, client brand and item contribution to category volume and growth and performance of new items. It typically includes slides at both the channel level as well as for the specific natural or conventional retailer.
Store Level Distribution Tracker: We can identify actionable opportunities to improve sales volume with key retailers through our store level distribution tracker offering by reviewing your items’ performance at hundreds of natural supermarket store locations nationwide.
Hourly Consulting Support
Many of our clients appreciate the ability of being able to call a SPINS consultant at times throughout the year seeking consultative guidance or analytical support as issues arise. SPINS offers our clients the ability to secure such support by pre-purchasing a bank of consulting time at a fixed hourly rate.
Report Design, Development and Management
Inform business decisions across your organization through standard (such as our Executive Suite of reports) and/or customized reporting suites. SPINS will help you uncover key business opportunities, establish targets and scorecard progress against those goals. Reports can be automatically updated and distributed throughout your organization or we can provide consultative assistance as you design and build your own reports.
Custom Analytics
If you have an analytical business need not listed here, contact SPINS Consulting Services to discuss your business issue and see how we can help you develop a solution.