Natural Products Industry Definition
SPINS defines the Natural Products Industry as the intersection of Natural, Organic, and Specialty food and beverage, Sustainable products, and Vitamins and Supplements. These industry-standard definitions drive SPINS segmentation and analysis across retail channels, product sets, and consumers.
Natural Products
Organic Products
Sustainable Products
Specialty/Gourmet Products
Supplements, Herbals and Functional Beverages
Natural Products
In partnership with industry participants, SPINS defines "All-Natural" as:
- No artificial preservatives
- No artificial colors
- Minimally processed
- No chemical additives
- No artificial flavors
- No artificial sweeteners
- No hydrogenated oils
- Non-irradiated
Organic Products
The USDA's National Organic Program certifies products as organic based on farming, handling, manufacturing, distribution and labeling practices:
- No antibiotics or growth hormones
- No synthetic pesticides or fertilizers
- No bio-engineered foods or ionizing radiation
- No GMOs
Sustainable Products
Going "beyond organic" with environmentally and socially responsible production:
- "Natural" Personal Care
- Recycled Paper Products
- Bio-friendly Household Cleaners
- No Animal Testing
- Bio-Degradable
- Fair Trade Certified
- Dolphin Safe
- Vegetarian/Vegan
- Kosher
Specialty/Gourmet Products
Often Natural, and competing for the "Foodie" consumer's dollars and mind share:
- High quality products, often with limited distribution
- Locally and regionally produced
- Imported foods and beverages
- Ethnic foods
Supplements, Herbals and Functional Beverages
Not always natural, but inherent to health and wellness:
- Products designed to promote health & well being
- All vitamins and supplements
- Meal replacements, functional foods and beverages