SPINScan Industry Reporting > Consumer Services > Consumer Panel
SPINS Consumer Panel Methodology
SPINS' Consumer Panel reporting service is the industry's only source of quantifiable sales data on the Natural Products Consumer delivered with extensive product attribute, consumer attitude, and purchase behavior information.
SPINS' Consumer Panel offerings are a joint service with Nielsen. SPINS' Product Library is applied against Nielsen's Homescan Shopper Panel. producing key natural product segment and consumer group-based reporting.
UPC-coded product purchases are recorded through a hand-held scanner at over 125,000 participating households across the United States. The panelist base is balanced geographically and demographically to provide a statistically representative view of consumer purchasing and demographics.
Nielsen's Homescan Shopper Panel
- All-outlet purchases
- National, Regional, Market and Account-Level Reporting
- Conventional and Natural Products
- Underlying Purchase Dynamics including Penetration and Buying Rate
- Consumer Demographics
- Latest Time-Periods
- Natural/Organic Buyer Groups
Service Parameters
Syndicated Reporting Options
SPINS' affordable standardized reports offer insight into the purchase dynamics and demographics underlying department, category, and brand performance.
Markets: Total US + Channel Breaks: Conventional FDM; Natural Supermarkets
Products: 7 departments, 73 categories, 380 subcategories, brand level detail for UPC-coded products
Facts: Purchase Dynamics including Household Penetration, Buying Rate, Loyalty, Dollars and Buyers by Channel; Demographics on Household Size, Age, Ethnicity, Income, Education, and more
Periods: Up-to-date reporting with the latest 52-week period view, and trend versus year-ago
Buyer Groups: Natural/Organic Buyers - Super Heavy, Heavy, Medium, Light
Consumer Segments Based on Purchases of Natural Products including:
- All-Natural and certified Organic Food and Beverage
- All-Natural Body Care (skin/hair/oral care, soap, deodorants, cosmetics...)
- Sustainably-produced General Merchandise (recycled & biodegradable products)
- Vitamin & Supplement, Functional Food & Beverages (including herbal remedies and homeopathy)