Consumer Measurement Services
Give your brand a competitive edge with SPINS' Consumer Measurement Services (CMS), providing information on the consumer behavior, demographics, and attitudes behind Natural Products sales.
Consumer Panel Reporting
Consumer Health Concerns
Consumer Attitudinal Studies
Grow your Consumer Base
- Identify and build loyalty among your most important customers
- Target the Industry's key consumer segments
- Identify opportunities to drive volume and growth at the customer level
Effectively Manage your Marketing Campaigns
- Use demographics on key consumer segments to target promotions
- Manage line extensions appealing to the needs of the Industry's key consumer segments
- Track impact and efficacy of campaigns and line extensions
Services Overview
Consumer Panel Reporting
SPINS Consumer Panel Reporting is a joint service with Nielsen, tracking all UPC-coded product purchases with over 125,000 US Households. SPINS applies our Product Library against Nielsen's Homescan Shopper Panel reporting on the consumer dynamics underlying industry trends.
Consumer Health Concerns
Through our partnership with Healthnotes, Inc., SPINS now has the capability to report sales information on supplement products aligned with 80+ consumer health concerns. This service offers a comprehensive view of how important consumer drivers are impacting sales and growth of your products and the Natural Product Industry as a whole.
Consumer Attitudinal Studies
In conjunction with our Industry partners, and as a component of SPINSsight Professional Services, SPINS offers qualitative and/or quantitative consumer research capabilities including attitudinal surveys, focus groups, point-of-sale intercept, and other studies providing insight into the attitudes behind industry purchases.
Contact SPINSsight Consulting Services for further insight into business applications.