From understanding what your consumers are buying with your brand to outlining biggest retailer opportunities, SPINS’ full range of brand services will help you build businesses made to last.

Strategic Category Assessment

Identify underlying category drivers, keys to success, and opportunity areas to unlock for growth.

Brand Growth Roadmap

Leverage SPINS’ depth of expertise in driving natural product growth to dissect your brand’s competitive context and identify specific strategies to drive long-term growth.

Marketing Performance Training

Learn from SPINS brand experts how to effectively target, reach, and engage the natural consumer through marketing efforts.

Marketing Effectiveness Assessment

Leverage SPINS’ industry-leading solution to assess incrementality and return on investment of marketing campaigns and tactics.

STRATEGIC CATEGORY ASSESSMENT
SPINS deploys a multi-faceted category approach to assess drivers of brand performance within a category. Upon completion of this analysis, clients will have specific, actionable plans to accelerate marketplace growth.

KEY ELEMENTS OF A STRATEGIC CATEGORY ASSESSMENT

Foundational Elements of Macro-Category Growth

  • Size/Growth by Channel
  • Size/Growth by Product Universe

Key Category Driver Analysis

  • Sales Trend Analysis
  • Base Volume Driver Review
  • Competitive Analysis
  • Attribute Landscape Review

Go-To-Market Strategy

  • Recommended Action Plan Based on Key Analyses

BRAND GROWTH ROADMAP
SPINS will leverage the expertise of industry and brand strategists to evaluate your brand’s health and identify a unique space to play and win in the category long term.

KEY ELEMENTS OF BRAND GROWTH ROADMAP

Situation Assessment

  • Brand History Review
  • Competitive Snapshot
  • Channel Review
  • Underlying Attribute Drivers

Best Practice Review

  • Shelf Set Management
  • Price Tiers

Activation Plan

  • Category Positioning Recommendation
  • Action Plan Based on Key Insights

MARKETING PERFORMANCE TRAINING
SPINS Marketing Performance Training will take you through the full campaign development process to help you elevate the effectiveness of your marketing. From target market identification, to post-launch campaign analysis, SPINS brand experts will share best practices from their broad industry experience.

SAMPLE TOPICS

Marketing Strategy & Effective Targeting of the Natural Consumer

  • Identifying your target market
  • Creating consumer value via campaign messaging
  • Understand consumer media behavior

Campaign Development

  • How to develop effective ad copy and assess copy performance
  • Selecting and managing cross-platform advertising

Media Buying

  • Maximizing your media plan (mix, partners, etc.)
  • Foundational overview of key performance indicators
  • How to track and adapt in-flight performance across tactics

MARKETING EFFECTIVENESS ASSESSMENT
Statistical analysis to understand past trends and predict the future effect of marketing tactics on sales to enable smarter investment decisions

MARKETING EFFECTIVENESS PROCESS

The What of Marketing

  • Understand the key drivers and impact of marketing on your business.
  • Assess your ROI.

The So What of Marketing Effectiveness

  • Forecast changes in mix allocation, markets, and time. What is this impact of those changes?

The Now What of Marketing Decisions

  • Optimize your marketing strategy, dollars, and execution to drive sales and impact to your business.
From understanding what your consumers are buying with your brand to outlining biggest retailer opportunities, SPINS’ full range of brand services will help you build businesses made to last.
Strategic Category Assessment

Identify underlying category drivers, keys to success, and opportunity areas to unlock for growth.

Brand Growth Roadmap

Leverage SPINS’ depth of expertise in driving natural product growth to dissect your brand’s competitive context and identify specific strategies to drive long-term growth.

Marketing Performance Training

Learn from SPINS brand experts how to effectively target, reach, and engage the natural consumer through marketing efforts.

Marketing Effectiveness Assessment

Leverage SPINS’ industry-leading solution to assess incrementality and return on investment of marketing campaigns and tactics.

STRATEGIC CATEGORY ASSESSMENT
SPINS deploys a multi-faceted category approach to assess drivers of brand performance within a category. Upon completion of this analysis, clients will have specific, actionable plans to accelerate marketplace growth.

KEY ELEMENTS OF A STRATEGIC CATEGORY ASSESSMENT

Foundational Elements of Macro-Category Growth

  • Size/Growth by Channel
  • Size/Growth by Product Universe

Key Category Driver Analysis

  • Sales Trend Analysis
  • Base Volume Driver Review
  • Competitive Analysis
  • Attribute Landscape Review

Go-To-Market Strategy

  • Recommended Action Plan Based on Key Analyses

BRAND GROWTH ROADMAP
SPINS will leverage the expertise of industry and brand strategists to evaluate your brand’s health and identify a unique space to play and win in the category long term.

KEY ELEMENTS OF BRAND GROWTH ROADMAP

Situation Assessment

  • Brand History Review
  • Competitive Snapshot
  • Channel Review
  • Underlying Attribute Drivers

Best Practice Review

  • Shelf Set Management
  • Price Tiers

Activation Plan

  • Category Positioning Recommendation
  • Action Plan Based on Key Insights

MARKETING PERFORMANCE TRAINING
SPINS Marketing Performance Training will take you through the full campaign development process to help you elevate the effectiveness of your marketing. From target market identification, to post-launch campaign analysis, SPINS brand experts will share best practices from their broad industry experience.

SAMPLE TOPICS

Marketing Strategy & Effective Targeting of the Natural Consumer

  • Identifying your target market
  • Creating consumer value via campaign messaging
  • Understand consumer media behavior

Campaign Development

  • How to develop effective ad copy and assess copy performance
  • Selecting and managing cross-platform advertising

Media Buying

  • Maximizing your media plan (mix, partners, etc.)
  • Foundational overview of key performance indicators
  • How to track and adapt in-flight performance across tactics

MARKETING EFFECTIVENESS ASSESSMENT
Statistical analysis to understand past trends and predict the future effect of marketing tactics on sales to enable smarter investment decisions

MARKETING EFFECTIVENESS PROCESS

The What of Marketing

  • Understand the key drivers and impact of marketing on your business.
  • Assess your ROI.

The So What of Marketing Effectiveness

  • Forecast changes in mix allocation, markets, and time. What is this impact of those changes?

The Now What of Marketing Decisions

  • Optimize your marketing strategy, dollars, and execution to drive sales and impact to your business.

Interested in Learning More About Our Marketing Excellence Suite?

Fill out the form below to get in touch with a representative from SPINS today.