The SPINS Product Library

Our extensive product coding and expertise equate to unparalleled insights into industry trends.

Each month we research, code and add as many as 8,000 new products to our SPINS Product Library database, segmenting them by the natural and specialty product attributes underlying consumers’ purchasing decisions.
 

MORE ABOUT OUR CODING

Today, we code for over 880,000 UPCs across all product types -
and that number is growing.

We provide information on over 190,000 natural and organic products segmented into our industry-standard hierarchy of 92 categories and 469 subcategories, with 561 primary functional ingredients and 43 product  

attributes.  Our Product Library is the most complete and up-to-date resource of its kind in the industry and is at the heart of what makes our data and services go unmatched.

 

SPINS Product Library Hierarchy 101


How do we segment and classify over 800,000 UPCs?  
Let's take a look at the structure of our industry-standard content hierarchy.

92 Product Categories

Each UPC-coded item is added to one of 92 product categories across 10 departments (e.g. grocery, body care, vitamins).  Items are further segmented into one of 469 subcategories.

 
 

VIEW OUR PRODUCT CATEGORIES

 

560+ Primary Functional Ingredients

We segment products by the primary ingredients that either make up the largest percentage of an item by weight, or are deemed most relevant to the health benefit claims linked to a product.

 
 

PRIMARY INGREDIENT EXAMPLES

 

43 Product Attributes

We code for more than 40 product characteristics related to brand positioning, third party certifications, label content and more - and that number is quickly increasing!

 
 

MORE ABOUT PRODUCT ATTRIBUTES


What sets our coding and the SPINS Product Library apart?

 

Industry expertise and a passion for healthy living.

 

Our TEAM

Our Natural and Specialty Product Experts have strong industry-related educational backgrounds and work experiences - and serious personal dedication to the natural lifestyle - that elevate their level of expertise in building and coding for our Product Library.

 

MORE ABOUT OUR PEOPLE

 

Our PARTNERSHIPS

We partner with key industry retailers, manufacturers, distributors, brokers and third party certifiers  to define, segment, and maintain our Product Library.  Together, we capture the current trends and drivers of consumer purchasing.

 

MORE ABOUT OUR PARTNERS

 

"The SPINS content library provides unprecedented insight
into industry products by providing a level of detail that
allows one to understand the driving force behind the
growth trends.  The key differentiation resides in their
attribute coding.  By capturing product attributes such as
Non-GMO, Gluten-Free, Fair Trade, Organic, etc., SPINS
provides you with the information needed to successfully
manage your natural and organic business.”  
-  Russ Forester, Senior Director, Customer Insights
 
Hain Celestial Group
 
 

 

let us tell you MORE

Our mission is to maximize the value of information for the growing natural, organic and specialty product industry. If you'd like to find out how we can help you, please drop us a line.

CONTACT US