Retail Measurement Solutions
Embrace fact-based decision making.
The 'gut-feel' approach to developing new products, targeting acquisition candidates, analyzing sales and creating marketing strategies is no longer enough to ensure success in the highly competitive natural products industry.
As the first company to offer natural and specialty products sales data, we saw the value in fact-based decision-making and have made it our mission to deliver it to the growing industry. Today, data is not only valuable but essential to navigating the rapidly expanding natural and specialty marketplace.
Embracing fact-based reasoning will help drive success in areas like:
- Developing new products
- Targeting acquisition candidates
- Evaluating growth opportunities
- Effectively marketing products
- Assessing promotional execution
- Tracking distribution and opportunity at store level
- Enhancing accountability within a sales organization
- Providing objective third-party information for investors
"Without SPINS, finding the right answer is like searching in the dark......."
Understanding and monitoring the dynamic Natural Channel is critical to building a successful natural brand. We work in close partnership with a strong and growing coalition of natural product retailers to offer the most up-to-date and accurate information on the relevant trends driving consumer purchasing.
Our insight into natural and specialty products is crucial to conventional retailers and manufacturers looking to drive profits in these segments. With detailed reports and insightful analysis driven by our proprietary product content coding, we’re able to help decode your sales data while monitoring product performance from a broad consumer base.