Market Trends
Read SPINS' updates on key Natural Products Industry Trends based on our SPINSscan Retail and Consumer Measurement Services and network of industry experts.
Digestive Aids and Enzymes a Healthy Category to Watch
The Digestive Aids and Enzymes category is on a 3-year upward sales trend, with percentage growth rates much greater than those in the Supplements segment overall.
This category is an important one to watch, as the health concerns driving its sales are very common in the US and are increasing steadily. Understanding subcategory dynamics and consumer purchase behavior is critical to success with Digestive Aids and Enzymes, as they vary considerably by channel.
Stevia Sales Sweeter by the Second
Stevia is a medicinal plant indigenous to South America, where it has been used for centuries to sweeten foods. Despite the challenging regulatory obstacles Stevia products have faced over the last fifteen years, year after year their sales continue to climb in both the natural and conventional markets. Sales of products with stevia as a primary ingredient total $13.7M in the Natural channel and $3.3M in the Conventional channel (SPINSscan, Current 52 weeks ending 05/20/06).
Consumers Turning to Natural Supplements to Prevent Type II Diabetes
From TV news and newspapers, to your grocery store shelves, type II diabetes has become a national concern. As a preventative measure, consumers are starting to turn to natural supplements that address blood sugar imbalances. Full article published in the May issue of The Natural Products Industry Insider.
Finding Key Sales Opportunities in the Natural Product Marketplace
For many of you readers, the news that Natural Product sales are still booming is not new. However, drilling down into this growth statistic will show that there is much more to the story. By looking at sales performance at the channel, department and category level, you can determine exactly where the greatest sales and new product development opportunities lie. Full article published in the March edition of Facts, Figures and the Future.
Acai Sales Show Wild Growth
This delicious Amazonian berry's powerful nutritional properties are finally being recognized here in the US. Understand why products featuring Acai are seeing phenomenal sales growth and show no signs of slowing down. Published in the Natural Products Industry Insider.
Over 2,500 products with gluten-free label claims are now on the market, totaling over $662MM in sales.
Gluten-intolerance or Celiac Disease affects one in 133 Americans, and it is still believed to be under-diagnosed. Learn about the growing presence of gluten-free products on the market and the shape of this retail trend.
Will Echinacea Sales Take A Hit from New England Journal of Medicine Study?
In a highly publicized study, the New England Journal of Medicine reported that echinacea was ineffective in both preventing colds and treating cold-related symptoms. SPINS' Director of Content Services, David Browne takes a closer look at the industry's response to the study, echinacea sales, and potential growth opportunities for alternative natural cold remedies and prevention.
The Progression of the Natural Products Consumer
95% of US Consumers purchased a Natural Product and 46% bought Organic last year. Understand the typical progression of the trial Natural Products Consumer to the most committed at a glace in this brief presentation.
Turmeric Sales Skyrocket
Find out why Turmeric is one of the fastest growing ingredients in the Natural Channel, reaching almost $4MM in sales.