Media Relations
SPINS information is cited regularly in industry trade publications and advertising as well as in the mainstream media. Visit our SPINS in the News webpage for a sampling of the publications where SPINS data is currently featured.
Press RequestsCiting SPINS Data
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Press Requests
If you are a member of the press interested in SPINS data, please send a written request to Jennifer Fuller at jfuller@spins.com. Please include the name of your publication, your contact information and deadline along with the details of the data in which you are interested.
We ask that you allow at least 3-5 days for your information and that you follow our guidelines for citing SPINS data, below.
Citing SPINS Data
Please follow these basic guidelines to ensure that you source SPINS correctly in marketing materials and in the press:
1. Always reference SPINS with all letters capitalized.
Correct: SPINS or SPINS, Inc.
Incorrect: Spins
2. In the first instance of attributing information to SPINS, please use the following description: "SPINS, a market research and consulting firm for the Natural Products Industry"
Example: "According to SPINS, a market research and consulting firm for the Natural Products Industry, Acme Naturals' pretzel sales reached $2 million in 2008 (SPINSscan Natural, 52 Weeks Ending 12/27/08)."
3. All References to SPINS data in sales, marketing, and published materials must include the following:
A) Channel reference i.e.: SPINSscan Natural, SPINSscan Conventional (powered by Nielsen Scantrack)
B) Week ending date (i.e. 52 Weeks Ending 12/27/08)
4. We also highly suggest that you contact SPINS to verify the accuracy of all information before its release.
Contact us by telephone: 847.908.1200 or email: Clients | Press
5. Please forward SPINS any final ad copy, sales materials, or article quotations citing SPINS information for our files. We are frequently asked to verify data references.
6. When possible, please link any online references to our website (www.spins.com).
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