Dear Valued Client,

SPINS is pleased to announce an adjustment that will continue to improve our services and provide valuable information and insight to support you and the growth of the industry. We want to bring to your attention a change to our reporting periods to align to the calendar year. This Calendar Alignment will change historical periods as well as future data delivery dates from SPINS.

Calendar Alignment will address the differences between the data reporting and the actual yearly calendar. All historical periods will also “move up” one week. No data is “lost” in this process, this is simply a shift in period closing dates. This data reporting calendar adjustment will be made in conjunction with Period 7 2005.

More information on the Calendar Alignment.

Please review our new delivery schedule for upcoming periods and the historical schedule mapping old quad week periods to the new restated historical periods. This information is also found on the News page of our website, where you can always find SPINS company updates.

Don't hesitate to contact me should you have any questions.

Thank you,

Amy Jacobsen
Director of Business Development
415-957-4410