SPINS and Sprouts Announce Partnership
SCHAUMBURG, IL August 4, 2011 – On the heels of its recent merger with Henry’s and Sun Harvest Farmers Markets, Sprouts Farmers Market today announced a new partnership with SPINS LLC, the leading information and services provider for the natural, organic and specialty products industry.
Sprouts is now one of the largest and fastest growing retailers in the country, with projected annual revenues in excess of $1 billion and a steady stream of new store openings. Despite its size, Sprouts provides its shoppers with an unconventional shopping experience likened to that of a farmer’s market , offering a wide selection of natural and organic grocery and baked goods, local produce, and fresh meats and seafood at remarkably low prices.
SPINS will support Sprouts in its merchandising decisions and in expanding its category management practices. While the two companies will collaborate to find the optimal assortment for the retailer, Sprouts will maintain the integrity of its diverse product blend that ha s made its stores so successful, and continue to offer clients the products unique to their local communities. Additionally, a full time, dedicated SPINS business consultant will be hired to work with Sprouts in its Phoenix corporate offices to ensure efficient category management and identify opportunities for its 100+ retail locations.
“Given the recent coalition of Sprouts and Henry’s/Sun Harvest, our partnership with SPINS comes at an opportune time,” says Jim Nielsen, COO of Sprouts. “SPINS’ information services and onsite support will help ensure a smooth transition into a stronger brand that offers the best combination of value-oriented, healthy, great tasting foods and an enhanced shopping experience for our customers.”
“SPINS congratulates Sprouts, Henry’s and Sun Harvest on their recent union, and we look forward to providing information and insights that will help them successfully marry their stores,” says Tony Olson, CEO of SPINS. “We place great value in our partnership with Sprouts and acknowledge the many new opportunities it brings to our respective organizations. Enhancing Sprouts’ ability to track performance, execute merchandising decisions and implement best business practices will further drive the overall success of Sprouts, SPINS and the Natural Industry as a whole.”
About SPINS
SPINS (www.spins.com ) is the first company to offer Natural and Specialty Products sales data to the industry. Established in 1995, SPINS is now the premier provider of retail measurement services, content-based reporting, consumer information and consulting services for this rapidly expanding sector.
About Sprouts
Sprouts Farmers Market, founded in 2002, is now one of the largest and fastest growing natural foods retailers in the country, with more than 100 stores in Arizona, California, Texas and Colorado. We recently merged with Henry’s/Sun Harvest Farmers Markets. Sprouts offers outstanding values on farm-fresh produce, natural meats, scoop-your-own bulk foods, more than 2,000 gluten-free products, vitamins and supplements, and a huge selection of natural, organic and great-tasting mainstream grocery items. This concept of “healthy living for less” has been the cornerstone of the founders, the Boney family, since they opened their first produce stand in 1943. Our distinctive open store format creates a bright, cheery shopping experience. The Phoenix-based company is privately held, and is majority owned by Apollo Management, L.P., one of the world’s leading private equity firms. For weekly ads, recipes and other nutritional information visit (www.sprouts.com ).
Please direct any SPINS press-related inquiries to Jennifer Fuller at 847.908.1224 or jfuller@spins.com.
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