SPINS and Mrs. Greens Announce Expanded Partnership and Key Account Service
SCHAUMBURG, IL December 20, 2007 – SPINS, the leading information and service provider for the Natural Products Industry, announced a new partnership with Mrs. Green’s Natural Market, a chain of 11 stores headquartered in Scarsdale, NY. According to the new long-term agreement, SPINS and Mrs. Greens will launch a key account data service, providing category, brand and item-level information, specific to the chain.
As part of the new partnership, a full time SPINS business consultant will be hired to work onsite with Mrs. Greens to assist with the efficient management and analysis of key account data. The new fact-based information service and onsite support will enable Mrs. Green’s to work more effectively with vendors and business partners.
With stores throughout Northeastern New York and Southwestern Connecticut, Mrs. Green’s annual sales are approximately $40 million with growth of 11 percent. Mrs. Green’s Natural Market was recently acquired by Planet Organic Health Corp., a Canadian company that manufactures, distributes and sells quality products that are healthy for people and our planet.
"We are excited to launch this long-term partnership with SPINS, whereby we will gain valuable insight into the performance of our stores, the natural channel and its dynamic consumers," commented Harold and June Hochberger, cofounders of Mrs. Green’s natural Market.
“SPINS continues to invest in independent natural retailers, ensuring that they get their fair share of resources in this increasingly competitive marketplace. Enhancing Mrs. Green’s ability to track sales, execute merchandising and promotional programs, and implement best business practices will further drive the overall success of the natural channel” said SPINS’ CEO Tony Olson.
About SPINS
SPINS was founded in 1995 as the first company to offer Natural Products sales data to the industry. Today, it is the premier provider of industry reporting and consulting services for this rapidly expanding sector. SPINS' comprehensive offering includes retail measurement services, content-based reporting, consumer information and consulting services. Learn more at www.spins.com .
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