Consumers Demand Value,
Natural Product Manufacturers Bring It On!
SCHAUMBURG, IL November 17, 2009 – Sales of natural products have been impacted by the recession, but certain categories within have bucked the trend and continued to perform well despite the current economic climate. A new article by K. Jesse Singerman, Tony Olson, and Michael Addona finds that while a number of factors could lend to the resilience of these segments, consumer purchasing data provides a compelling case for manufacturers’ pricing strategies and promotional activity to have a considerable effect on consumer demand.
Consumers Demand Value from Natural Manufacturers features data from SPINS, the leading provider of information and services for the Natural Products Industry, and concludes that consumers are responding positively to categories with the smallest base price increases combined with the largest increases in promotional activity. Manufacturers who have followed suit have tended to gain ground and coped most effectively with the downturn.
Read the full article learn more about pricing and promotion strategy, as well as which products are trending up.
SPINS (www.spins.com) is the first company to offer Natural Products sales data to the industry. Established in 1995, SPINS is now the premier provider of industry reporting and consulting services for this rapidly expanding sector. SPINS’ comprehensive offering includes retail measurement services, content-based reporting, consumer information and consulting services.
Please direct any SPINS press-related inquiries to Jennifer Fuller at 847.908.1224 or jfuller@spins.com.
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