A Fresh Start to the New Decade
Looking ahead to New Natural Product Trends in 2010
SCHAUMBURG, IL January 6, 2010 – As we head into 2010, the prospect of change and innovation not only in the new year, but also in the new decade is exciting. The challenges that the latter part of the 2000s posed left natural consumers more cost-conscious, yet still responsive to quality standards and social responsibility. So, what principles and trends will guide natural consumer behavior this year? SPINS' team of Natural Product Experts has coupled the underlying market factors with its extensive knowledge of the industry to release its trend forecast for 2010.
Many of the emerging trends place an emphasis on going beyond natural and organic, with vegan certification on the rise and manufacturers incorporating a myriad of high ethical consumption standards to their products. A renewed focus on looking and feeling better is also anticipated, namely by way of products that fight the signs of age and promote digestive health, immunity and weight loss, including pre- and probiotics, which have gained ground and are expected to generate more healthy buzz in the coming months. A contender you may not have expected to make the list? Coconuts! With the added health benefits and naturally occurring electrolytes, coconuts should prove to be a lasting trend.
Read the full trend forecast to learn more about what 2010 has in store for us.
SPINS (www.spins.com) is the first company to offer Natural Products sales data to the industry. Established in 1995, SPINS is now the premier provider of industry reporting and consulting services for this rapidly expanding sector. SPINS’ comprehensive offering includes retail measurement services, content-based reporting, consumer information and consulting services.
Please direct any SPINS press-related inquiries to Jennifer Fuller at 847.908.1224 or jfuller@spins.com.
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