SPINS Offers Full Category Reporting on the Conventional Channel
SPINSscan Conventional now tracks all Natural Product UPC sales in Food, Drug and Mass retail outlets through ACNielsen Partnership
SAN FRANCISCO, CA, September 6th, 2005
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SPINS, Inc., information and service provider for the Natural Products Industry, is now tracking the sales of Natural Product UPCs in all categories in the conventional Food, Drug, and Mass* channels. In conjunction with SPINSscan Natural, SPINS' natural channel reporting, the expanded coverage of the SPINSscan Conventional service now provides for a complete cross-channel understanding of Natural and Organic sales within a single set of industry-standard category definitions.
Find out what brands and items are driving the growth of categories such as organic coffee to 93%, or why specialty flavored organic cooking oil is up over 100% in the conventional channel. SPINS is now reporting on 19 additional categories, from food and beverage to personal care and household cleaners. These new categories add $737 Million in coverage to the SPINSscan Conventional service, for a total of $14 Billion in Natural Products sales in this channel.
“SPINS continues to invest in ways to help industry participants better understand the marketplace and consumer, and grow the Natural Products Industry. Thanks to this category expansion in the conventional channel, clients can now understand their business across all SPINS' categories & key retail channels using our expertise and industry-standard language”, said Michael Movitz, Vice President of Professional Sales & Services.
For more information about SPINSscan Conventional reporting, contact:
Diana Dixon
SPINS, Inc.
ddixon@spins.com
815-609-0607
*Excluding Wal-Mart.