SPINS AND NATURAL SYNERGIES ANNOUNCE EXPANDED PARTNERSHIP AND KEY ACCOUNT SERVICE
SCHAUMBURG, IL September 24, 2007 – SPINS, the leading information and service provider for the Natural Products Industry, and Natural Synergies announced an expanded partnership today. According to the new long term agreement, SPINS and Natural Synergies will join forces to launch a key account service that provides category, brand and item performance, specific to this new association of independent retailers. Both companies will work together to build a fact-based information environment that enables Natural Synergies, and its members, to work more effectively with vendors and business partners.
Natural Synergies is a neutral, comprehensive resource network of more than 200 independent natural food retailers. The mission of this growing association is to provide independent natural food retailers with the tools and resources necessary to survive dramatic changes in the marketplace and re-establish their leadership role.
A partnership between Natural Synergies and SPINS is a natural fit. SPINS protects and drives the strength and development of independent natural product retailers by providing the only source of quantifiable information on Natural Product Industry sales, and the consumer and marketplace dynamics that underlie the industry's rapid growth.
“We are excited to launch this long-term partnership with SPINS, whereby we will gain valuable access and insight into the performance of our stores, the natural channel and its dynamic consumers,” commented Eric Gutmann, Natural Synergies President & COO.
“SPINS continues to invest in independent natural retailers, ensuring that they get their fair share of resources in this increasingly competitive marketplace. Enhancing Natural Synergies’ ability to track sales, execute merchandising and promotional programs, and implement best business practices will further help independent retailers to thrive in this dynamic industry,” said SPINS’ CEO Tony Olson.
About SPINS
SPINS was founded in 1995 as the first company to offer Natural Products sales data to the industry. Today, it is the premier provider of industry reporting and consulting services for this rapidly expanding sector. SPINS’ comprehensive offering includes retail measurement services, content-based reporting, consumer information and consulting services. Learn more at www.spins.com .
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