New Year Brings Natural Trends
SCHAUMBURG, IL February 4, 2009 – SPINS, the leading information and service provider for the Natural Products Industry, couples the underlying market factors with its extensive knowledge of the industry to forecast the top 2009 Market Trends. A New Year is often synonymous with renewal. This year in particular, an omnipresent sense of change inspires us to look for innovative means to fulfill our needs while bearing in mind our more moderate resources, in addition to the environmental impact of our choices. As we head into 2009, we can anticipate that the focus on quality standards, social responsibility and better judgment will guide natural consumer behavior. So, what can we expect shoppers to gravitate towards this year? Here are a few highlights from the recently released trends forecast.
Not surprisingly, many of the emerging trends correlate to the Natural Products Industry, as it fosters innovation and supports the values that consumers seek today. Moreover, the recent surge of interest in consumer health and wellness will presumably affect buying decisions as well. For instance, products with relaxation claims may expand as consumers look for natural antidotes to their hectic lifestyles. Natural, at-home skin care treatments and preventative supplements have also gained appeal and can help avoid expensive trips to a practitioner.
In another effort to curb their spending, consumers may opt for quick, convenient meals to replace pricey restaurant cuisine. Look for quality, pre-prepared ‘heat and eat’ meals to become more popular, particularly those of ethnic origins. Purchasing in bulk is another way to save. Large wholesalers may see an increase in their natural sales as health-conscious and value seeking shoppers take advantage of their natural offerings.
Even in the face of economic downturn, concern over the environment continues to draw attention. The past year saw a multitude of rising green trends as the realization of the world’s limited resources and direness of our current situation settle in. We can expect a rise in numerous trends in the coming year that go beyond ingredient profiles to sustainable and fairly traded ingredient sourcing and supply chain claims.
To view a complete listing of what to look for in the coming year, read SPINS’ top 2009 Market Trends.
About SPINS
SPINS was founded in 1995 as the first company to offer Natural Products sales data to the industry. Today, it is the premier provider of industry reporting and consulting services for this rapidly expanding sector. SPINS’ comprehensive offering includes retail measurement services, content-based reporting, consumer information and consulting services. Learn more at www.spins.com .
Please direct any press-related requests to Jennifer Fuller at 847.908.1224 or jfullerl@spins.com.
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