SPINS and Presence Marketing/Dynamic Presence Announce Partnership
SCHAUMBURG, IL January 4, 2008 – SPINS, the leading information and service provider for the Natural Products Industry, announced a new long-term partnership with Presence Marketing/Dynamic Presence, a national natural foods broker based in Schaumburg, IL. The two companies will join forces to drive success in the natural channel, whereby they will assist natural product retailers with tracking sales, executing merchandising and promotional programs, and implementing best business practices.
As part of the new partnership, a full time SPINS business consultant has been hired to work onsite within Presence Marketing/Dynamic Presence to enhance the company’s natural product industry knowledge and to assist with the efficient management and analysis of data and fact-based decision-making.
"We are excited to launch this long-term partnership with SPINS through which we will utilize SPINS’ robust natural channel retail measurement data, analysis and segmentation to further help natural product retailers succeed in today's increasingly competitive environment,” commented Bill Weiland, President/CEO of Presence Marketing/Dynamic Presence.
"We look forward to working with a company that shares SPINS’ vision of increasing the vitality of natural channel retailers,” said SPINS’ CEO Tony Olson. “By working together, SPINS and Presence Marketing/Dynamic Presence will make a greater impact in helping natural product retailers stay ahead of the curve by continuing to refine their position in this dynamic space and adapt to the ever-changing environment,” continued Olson.
About SPINS
SPINS was founded in 1995 as the first company to offer Natural Products sales data to the industry. Today, it is the premier provider of industry reporting and consulting services for this rapidly expanding sector. SPINS’ comprehensive offering includes retail measurement services, content-based reporting, consumer information and consulting services. Learn more at www.spins.com .
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