SCHAUMBURG, IL March 10, 2015 – In addition to the top three tried and true, brick and mortar tactics – live demos, percent discounts and advertising circulars – natural and organic products marketers are employing an increasing number of online and digital strategies, in particular social media, search engine optimization and e-newsletters. These tactics help build sales and customer loyalty on limited marketing budgets, says a new report published by insights and analytics firm SPINS, in partnership with insights and brand strategy firm Pure Branding.
SCHAUMBURG, IL – SPINS, the leading information and service provider for the Natural & Specialty Products Industry, continues to add value to its network through by partnering with Fresh & Easy, the California-based chain that is making waves with its innovative approach to making fresh and natural food more available and affordable.
Schaumburg, IL – SPINS, the leading information and service provider for the Natural and Specialty Products Industry, has announced a new partnership with Fresh Thyme Farmers Markets, a natural retailer that is bringing the farmer’s market concept to the Midwest and is expected to undergo explosive growth within the next five years, opening 60 locations by 2019.
Schaumburg, IL – SPINS, the leading information and service provider for the Natural and Specialty Products Industry, has announced a new partnership with Lucky’s Market, a Colorado-based natural retailer that is rapidly expanding throughout the Midwest. The two companies are uniting to provide Lucky’s Market with information and resources to better support its stores while further enhancing SPINS’ Natural grocery channel POS reporting service, which represents a growing coalition of natural retailers throughout the US.
Schaumburg, IL – SPINS, the leading information and insights provider for the Natural and Specialty Products Industry, announces it has joined the IX-ONE™ product data exchange as a founding member. IX-ONE is the industry’s new membership-based product information solution. Launched in collaboration with leading partners, it couples rich packaging data and images with a robust member base model to revolutionize the exchange of information within the industry.
Schaumburg, IL – With Natural Products Expo East and West setting records for attendance, exhibitors and new products, it’s hard to believe that not long ago our industry was made up of only a handful of small, innovative manufacturers and retailers. Once a niche market, natural products are now thriving and continue to gain distribution thanks to the commitment and collaboration of the growing number of companies dedicated to their success. Natural retailers are the cornerstone of the industry and large, full-format, natural supermarkets now number over a thousand with annual sales exceeding $11 billion, a 71% increase since 2007. Even more tremendous than their growth however, is their impact on the food industry at large.
Schaumburg, IL – Tech companies such as Google and Yahoo recently unveiled the demographic makeup of their companies for the first time. This sparked interest internally at SPINS as to how we measure against our peers in the Tech Community. A quick look around the office had SPINS employees feeling that the company’s composition, especially pertaining to gender, appears much more balanced than the numbers released by other leading tech corporations.
The Body Care and Supplements departments typically have not received the same focus on rigid industry standards as other food and beverage categories. In contrast, Expo West 2014 represented a leap forward for Body Care and Supplement products by placing greater emphasis on transparency in a variety of forms – social responsibility, ethical business practices, ingredient sourcing and attention to specialized dietary and lifestyle needs.
The Natural Products Expo West show was reported to have record attendance this year and it was clear there was a lot of excitement across the board for participants. It is always refreshing to see such vigor and engagement by attendees, manufactures, retailers, and trade organizations. Our industry drives its own ship and with this luxury it’s always a question if we are “steering the right way.” Without a doubt things are on course, the innovation train has a lot of steam and traditional classics still share tremendous value and purpose. There truly is something for everyone at Expo West and the Natural Products Industry continues to over-deliver and to delight.
If you are involved in your company’s marketing, this survey and report is designed specifically for you. Responses will be compiled and will feed into the 2014 Natural Products Marketing Benchmark Report, which will help marketers leverage proven best practices and industry standards to develop annual budgets, successful marketing plans and effective campaigns. The survey closes November 30th – so take it now!
Natural and organic product sales are at an all-time high, presenting an enormous opportunity for product developers. To give the CPG industry a clearer picture of natural/organic/eco-friendly shoppers, IRI and SPINS created SPINS NaturaLink, a study that segments the U.S. population into seven groups based on: lifestyle, demographics, organic/natural product purchase history, and attitudes toward organic/natural products.
The $10.5-billion gluten-free food and beverage industry has grown 44% from 2011-13. Are concerns about gluten just a passing fad? How can gluten-free products continue to broaden their appeal? How will the FDA gluten-free ruling impact the category? Mintel’s new report, featuring SPINS data, provides a comprehensive analysis of the factors that have the greatest potential to impact the category’s performance.
SCHAUMBURG, IL October 2, 2013– BevNET is pleased to announce an exclusive, joint IRI and SPINS presentation at BevNET Live in Santa Monica, taking place Dec. 9 and 10. Giving attendees access to data insights from two of the most important sources of retailing and consumer information, this session will dive into the new beverage landscape using insights that define those types of natural consumers driving change, as well as those consumer segments seemingly uninterested in change. Attendees will learn the emerging products capturing the attention of the different consumer segments and the degree of change that those products evoke in their buying behavior.
SCHAUMBURG, IL September 26, 2013– Living Naturally, Inc., a primary provider of technology and marketing solutions, announced a long-term strategic partnership with SPINS, a leading information and service provider, to collaborate on joint services to support the natural, organic and specialty products industry.
SCHAUMBURG, IL July 3, 2013– SPINS, the leading information and service provider for the Natural & Specialty Products Industry, has announced a new partnership with Oliver’s, a leading independent grocer with a growing chain of stores in Sonoma County, California. The two companies will collaborate to provide Oliver’s with information and resources for the specialty and gourmet grocery channel.
SCHAUMBURG, IL June 4, 2013 – The SPINS-defined natural and specialty body care universe is more than $1.9 billion and grew 17% over the past last year. Our team of experts has researched and coded thousands of body care products within the SPINS Product Library, segmenting them by 17 new and expanded attributes.
SCHAUMBURG, IL May 22, 2013–Vitamins & Supplements are a multi-billion dollar business within Natural and Conventional retail channels, with certain segments growing at upwards of 40%. SPINS delves into the data and reviews the leading categories, health concerns and primary ingredients.
SCHAUMBURG, IL May 15, 2013– Information Resources, Inc. (IRI) and SPINS LLC today announced a partnership to accelerate the growth of the natural and organic products industry by integrating SPINS’ unique natural/organic food segmentation and industry expertise with IRI’s Consumer Network™ household panel. This will create a powerful new natural/organic segmentation capability that empowers CPG manufacturers and retailers to more effectively identify and market to consumers and shoppers in the fast growing natural/organic sector.
SCHAUMBURG, IL May 15, 2013–Information Resources, Inc. (IRI) and SPINS LLC today announced a partnership to accelerate the growth of the natural and organic products industry by integrating SPINS’ unique natural/organic food segmentation and industry expertise with IRI’s Consumer Network™ household panel to create a powerful new natural/organic segmentation capability that empowers CPG manufacturers to more effectively identify and market to consumers and shoppers in the fast growing natural/organic sector.
SCHAUMBURG, IL March 27, 2013 – Expo West was vibrant in 2013. We sent in our Directors of the SPINS Product Library to scope out the full spectrum of exciting and innovative products featured on the show floor. From ‘best of show’ to vegan delights to weight loss winners, they highlight the brands and products that caught their attention this year.
SPINS has announced the launch of its Product Information Resource Center (PIRC) web portal. The PIRC web portal was developed in collaboration with leading industry partners as a platform to bring standards, consistency, improved accuracy, and greater scope that captures more detailed Natural and Specialty product information.
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