Please fill out the form below to better inform the marketing department on the information and requirements needed for your request. Thank you.
Provide a brief summary of the product, update, service, tool, etc. and it’s place in our portfolio, as well as in the marketplace.
Why are we creating the product?
Is it out of client necessity/request?
Are we first to market?
How does it fit with the over strategic mission?
Is it a new Product or an update/replacement to an existing product?
Is it dependent on other services?
If yes, please explain:
Are there any client quotes or references that can be used in the marketing of this product?
What objectives does this new product/service answers. What makes it different, how is it different and how will that benefit our clients.
Who will we be targeting for this specific product/service?
If Other, please explain:
Who and what types of companies does it service?
Will the end user be the purchasing or decision maker?
Will we have a different message and process depending on who we are marketing too e.g. retailer, manufacturer, distributor, etc?
Who are we competing with in this space?
What are features, advantages, benefits and costs of their product/service?
When will this product/service be ready to go to market?
Has this been beta tested with clients and customer success team?
How will the end user benefit?
How much education will be needed for the client to understand and purchase/sign up?
Live presentationOnline demoOther
What materials will be needed for marketing?
Sales deck/PowerpointBrochure/One-PagerHow to GuideInternal FAQsEmail PromotionsWebinarInternal Training/DemosVideo TutorialInfographicPress ReleaseLogo DevelopmentInternal or External SurveyWeb Landing Page