1.8 million unique UPC’s mapping out the trends and direction of the industry.
Each month, our team of Subject Matter Experts researches and codes approximately 8,000 new items, as well as tracks emerging trends to enhance the SPINS Product Library, the most comprehensive source of natural and specialty product information.
With extensive, industry-related backgrounds and professional experiences, the team offers insider knowledge and insights into the categorical trends, consumer concerns, sustainability issues and federal regulations that heavily impact consumer purchasing decisions. These core-green experts and food lovers define and manage our product hierarchy and coding, setting industry-wide adopted standards and practices.
In addition to coding for product attributes observable on a label, SPINS researches, defines, and codes attributes associated with natural, specialty and health & wellness products. Core natural products are referred to as the Natural Products Industry Universe (the NPI). Because not all natural products are created the same or to serve the same consumers, we code for four distinct natural segments to understand underlying market dynamics.
Because health and wellness consumers also gravitate towards a number of products outside of the NPI, SPINS defines and codes for other products, including those that are considered Specialty.