How To Make A Winning Promotion Strategy Second Nature

April 26, 2017

Presenter Information:

Dries Zender
Sales Solutions Director
Dries works closely with all of SPINS’ clients to help them find and achieve growth through sales transformations. Drawing on many years of experience, Dries helps companies within the Natural, Organic, and Specialty Products Industries build true pricing and promotion excellence. He helps clients find significant improvements to their promotional strategy through improved analytics and execution. Prior to SPINS, Dries spent 12 years building successful consumer brands and businesses with roles at Booz & Company (now Strategy&) and Nielsen.

Description:

Trade Spend is one of a brand’s largest costs, yet it’s often difficult to optimize. Learn from SPINS Sales Excellence experts how to better manage promotions by developing a deeper understanding of the fundamentals and gaining insights from the best practices SPINS observes across the industry.

Expect to Walk Away With:
    1. Industry Best Practices on Promotion Management
    2. How to Strategically Plan Your Promotional Calendar
    3. Tips for Effectively Managing Promotion Efforts
Agenda:
Trade Spend and Promotion Overview

Promotion Metrics - SATORI Crash Course with Jason Loughrin, Principal Sales Consultant at SPINS

Trade Leadership Series - Are Promotions for Natural Brands Making the Grade?

How to Develop a Winning Promotional Strategy

Promotion Strategic Planning & Building Promotional Calendars

Planning and Executing Successful Promotions through Your Distributor with Michael Renkosiak, Director - Category Management at KeHE Distributors

Retailer Perspectives - Panel discussion with SPINS retail experts

Networking Reception

Key Details:

Location: SPINS Headquarters (222 W. Hubbard St. Chicago, IL)
Date: April 26, 2017
Cost: $1,095 per participant

Can’t Make the Promotion Strategy Session? Sign Up To Be Notified When Registration Opens for These Upcoming Sessions

Transforming Data to Insights

July 20, 2017

Learn from SPINS analytic experts how to analyze and activate the power of data to grow your business.

Cracking the Natural Consumer Code

September 2017

Most winning brands begin with intimate knowledge of their consumers. In this series, you will learn how to leverage SPINS Household data to identify who your consumers are, what drives their decisions, how to drive a meaningful point of difference versus key competitors, and how to activate for success.

Innovation Playbook

November 2017

Need help identifying your next big idea? SPINS Innovation experts will guide you through the process of developing a winning innovation roadmap. Learn best practices in identifying innovation platforms, uncovering category whitespace, and leveraging differentiated attribute bundles to support your brand’s innovation and renovation efforts.

More Information

About SPINS Client Training Series

SPINS Client Training Series are intensive and interactive one-day sessions covering best in class approaches to a breadth of key challenges faced by sales and marketing professionals. Led by industry experts, participants can expect to walk away a fresh perspective on how to more efficiently unlock, interpret, and activate dynamic growth.

Each session culminates with a networking reception offering a unique opportunity to build relationships with other Natural Industry Professionals.

How To Make A Winning Promotion Strategy Second Nature

April 26, 2017

Description:

Trade Spend is one of a brand’s largest costs, yet it’s often difficult to optimize. Learn from SPINS Sales Excellence experts how to better manage promotions by developing a deeper understanding of the fundamentals and gaining insights from the best practices SPINS observes across the industry.

Presenter Information:

Dries Zender
Sales Solutions Director
Dries works closely with all of SPINS’ clients to help them find and achieve growth through sales transformations. Drawing on many years of experience, Dries helps companies within the Natural, Organic, and Specialty Products Industries build true pricing and promotion excellence. He helps clients find significant improvements to their promotional strategy through improved analytics and execution. Prior to SPINS, Dries spent 12 years building successful consumer brands and businesses with roles at Booz & Company (now Strategy&) and Nielsen.

Expect to Walk Away With:
    1. Industry Best Practices on Promotion Management
    2. How to Strategically Plan Your Promotional Calendar
    3. Tips for Effectively Managing Promotion Efforts
Key Details

Location: SPINS Headquarters (222 W. Hubbard St. Chicago, IL)
Date: April 26, 2017
Cost: $1,095 per participant

Can’t Make the Promotion Strategy Session? Sign Up To Be Notified When Registration Opens for These Upcoming Sessions

Transforming Data to Insights

June 2017

Learn from SPINS analytic experts how to analyze and activate the power of data to grow your business.

Cracking the Natural Consumer Code

September 2017

Most winning brands begin with intimate knowledge of their consumers. In this series, you will learn how to leverage SPINS Household data to identify who your consumers are, what drives their decisions, how to drive a meaningful point of difference versus key competitors, and how to activate for success.

Innovation Playbook

November 2017

Need help identifying your next big idea? SPINS Innovation experts will guide you through the process of developing a winning innovation roadmap. Learn best practices in identifying innovation platforms, uncovering category whitespace, and leveraging differentiated attribute bundles to support your brand’s innovation and renovation efforts.

Secure your spot now for How To Make A Winning Promotion Strategy Second Nature

Fill out the following registration form to secure your spot on April 26th. A SPINS Training representative will contact you to confirm your registration and payment.