Citing SPINS Data



Please follow these basic guidelines to ensure that you source SPINS correctly in marketing materials and in the press.

SPINS’ Name and Description

Always reference SPINS with all letters capitalized.
Correct: SPINS or SPINS LLC
Incorrect: Spins
In the first instance of attributing information to SPINS, please use the following description: “SPINS, a leading information provider for the Natural and Specialty Products Industry.”
When possible, please link any online references to our website (www.spins.com).

Supporting Information

All references to SPINS data in sales, marketing, and published materials must include the following:
Channel reference: SPINSscan Natural, SPINSscan Specialty Gourmet, SPINSscan Conventional (powered by IRI)
Week ending date (i.e. 52 Weeks Ending 10/5/2014)
Example: “According to SPINS, a leading information provider for the Natural and Specialty Products Industry, Acme Naturals’ pretzel sales reached $2 million in 2011 in natural supermarkets (SPINSscan Natural, 52 Weeks Ending 10/5/2014).”

Data Verification

We also highly suggest that you contact us to verify the accuracy of all information before its release.

Post-Publication

Please forward SPINS any final ad copy, sales materials, or article quotations citing SPINS information for our files. We are frequently asked to verify data references.