You’ve partnered with consumers to develop an amazing product, driven distribution across retail channels, but where do you go from there? Where are your biggest retailer gaps, and what is the optimal price and promotion strategy for your brand?

Retailer Opportunity Assessment

SPINS couples an in-depth retailer review with an assessment of your brand’s competitive positioning in the market to unlock retail expansion opportunities.

Price & Promotion Landscape

SPINS’ industry leading-solution helps clients leverage the power of SPINS insights to strategically drive price and promotion decisions across the organization.

Fact-Based Sales Stories

Learn how to identify and transform data into insights with SPINS’ robust data set as the starting point.

SPINS Store-Level Insights

Gain in-context learning on new initiatives by leveraging SPINS localized market or Store-level weekly data.

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SPINS leverages its data to conduct in-depth retailer analysis and competitive positioning to help brands prioritize the biggest growth opportunities at retail. Brands walk away with a path to growth across key retailers, supported by customer-specific execution plans.

opcje binarne bet365 ELEMENTS OF RETAILER OPPORTUNITY ASSESSMENT

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  • Retailer Analysis and Prioritization
  • Category Analysis
  • Brand Share Analysis

binaire opties miljonair Retailer Strategy Development

  • Top 5 Retailer Deep Dive
  • Retailer Activation

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  • Go-To-Market Plan
  • Retailer Expansion Strategy
retaileropportunity
price-and-promotion-2

http://mthoodpress.com/?vasilisa=Good-friday-trading-hours-in-sydney&9ce=85 Good friday trading hours in sydney PRICE & PROMOTION LANDSCAPE
SPINS conducts a comprehensive analysis of current in-market price and promotions to generate hypotheses and potential strategies.

verità sulle opzioni binarie PRICE & PROMOTION PROCESS

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  • Overview of price and promotion market diagnostics including: pricing environment, trends, promotion support, and lifts
  • Identify weeks with the highest underlying consumer demand to help better align promotions to the best weeks/holidays

http://www.psinternational.net/?soys=binary-options-trading-signals-itm-review binary options trading signals itm review Promotion Diagnostic

  • Comparison of how promotions perform (by account) vs. competitors to understand context and effectiveness of promotions
  • A holistic review of category promotions to identify opportunities and inform strategic decisions
  • Understand how your promotions compare to best-in-class examples
  • Identify which of your trade tactics are most effective
  • Prioritize focus areas to improve your promotions

binaire opties voorbeelden FACT-BASED SALES STORIES
A strong product sell-in often begins with a solid data foundation. Partner with a SPINS expert to identify and transform data points into compelling sales stores that create new retail opportunities.

http://gayleharrell.com/wp-admin/css/profile.php anyoption FACT-BASED STORIES KEY ELEMENTS

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  • Consumer, Category, Brand and Customer insight
  • Trends and performance versus benchmarks

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  • Sources of volume growth
  • Healthy category dynamics
  • Fit with portfolio and growth plans

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  • Retailer mindset (category growth, shopper dynamics)
  • Role of brand for retailer

Sales Material Development

  • One-page lithos
  • New item launches
  • Key internal presentations
  • Customer-specific decks
factbased-story
storeinsights

binaire opties opgelicht SPINS STORE-LEVEL INSIGHTS
Considering implementing a localized or key retailer marketing initiative? From pricing to new item performance to in-store demos, SPINS taps into its rich weekly Store-level data to help you measure the performance and effectiveness of your key initiatives.

STORE-LEVEL INSIGHTS KEY ELEMENTS

Compliance

  • Validate execution and timing of your program

Payback Evaluation

  • Understand the return on your investment

Post-Execution Analysis

  • Synthesis of key insights aimed at optimizing future programs

You’ve partnered with consumers to develop an amazing product, driven distribution across retail channels, but where do you go from there? Where are your biggest retailer gaps, and what is the optimal price and promotion strategy for your brand?
Retailer Opportunity Assessment

SPINS couples an in-depth retailer review with an assessment of your brand’s competitive positioning in the market to unlock retail expansion opportunities.

Price & Promotion Landscape

SPINS’ industry leading-solution helps clients leverage the power of SPINS insights to strategically drive price and promotion decisions across the organization.

Fact-Based Sales Stories

Learn how to identify and transform data into insights with SPINS’ robust data set as the starting point.

SPINS Store-Level Insights

Gain in-context learning on new initiatives by leveraging SPINS localized market or Store-level weekly data.

RETAILER OPPORTUNITY ASSESSMENT
SPINS leverages its data to conduct in-depth retailer analysis and competitive positioning to help brands prioritize the biggest growth opportunities at retail. Brands walk away with a path to growth across key retailers, supported by customer-specific execution plans.

ELEMENTS OF RETAILER OPPORTUNITY ASSESSMENT

Opportunity Assessment

  • Retailer Analysis and Prioritization
  • Category Analysis
  • Brand Share Analysis

Retailer Strategy Development

  • Top 5 Retailer Deep Dive
  • Retailer Activation

Implementation Plan

  • Go-To-Market Plan
  • Retailer Expansion Strategy
retaileropportunity

PRICE & PROMOTION LANDSCAPE
SPINS conducts a comprehensive analysis of current in-market price and promotions to generate hypotheses and potential strategies.

PRICE & PROMOTION PROCESS

Category Assessment

  • Overview of price and promotion market diagnostics including: pricing environment, trends, promotion support, and lifts
  • Identify weeks with the highest underlying consumer demand to help better align promotions to the best weeks/holidays

Promotion Diagnostic

  • Comparison of how promotions perform (by account) vs. competitors to understand context and effectiveness of promotions
  • A holistic review of category promotions to identify opportunities and inform strategic decisions
  • Understand how your promotions compare to best-in-class examples
  • Identify which of your trade tactics are most effective
  • Prioritize focus areas to improve your promotions
price-and-promotion-2

FACT-BASED SALES STORIES
A strong product sell-in often begins with a solid data foundation. Partner with a SPINS expert to identify and transform data points into compelling sales stores that create new retail opportunities.

FACT-BASED STORIES KEY ELEMENTS

Fact Pack Identification

  • Consumer, Category, Brand and Customer insight
  • Trends and performance versus benchmarks

Identifying Key Selling Points

  • Sources of volume growth
  • Healthy category dynamics
  • Fit with portfolio and growth plans

Crafting the Sales Story

  • Retailer mindset (category growth, shopper dynamics)
  • Role of brand for retailer

Sales Material Development

  • One-page lithos
  • New item launches
  • Key internal presentations
  • Customer-specific decks
factbased-story

SPINS STORE-LEVEL INSIGHTS
Considering implementing a localized or key retailer marketing initiative? From pricing to new item performance to in-store demos, SPINS taps into its rich weekly Store-level data to help you measure the performance and effectiveness of your key initiatives.

STORE-LEVEL INSIGHTS KEY ELEMENTS

Compliance

  • Validate execution and timing of your program

Payback Evaluation

  • Understand the return on your investment

Post-Execution Analysis

  • Synthesis of key insights aimed at optimizing future programs
storeinsights

Interested in learning more about our Consulting Solutions Sales Excellence Suite?

Fill out the form below to get in touch with a representative from SPINS consulting group.