2018 SPINS Brand Training Series

SPINS Brand Training Series offers immersive one- and two-day education sessions on key topics to help brands achieve dynamic growth within the Natural Products Industry. Led by industry experts, attendees walk away with best-in-class approaches and actionable solutions to address a breadth of business challenges.

May 1-2, 2018

Boulder, CO

Day 1: Transforming Data to Insights
Day 2: Winning Promotional Strategy

Thanks for Attending

July 25-26, 2018

Chicago, IL

Cracking the Health & Wellness Consumer Code

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October 2018

New York City, NY

Day 1: Transforming Data to Insights
Day 2: How to Craft a Winning Retailer Sell Story

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The Conference Countdown

Join us in Chicago, IL July 25-26.

Cracking the Health & Wellness Consumer Code

July 25-26, 2018

Chicago, IL

A solid understanding of your consumers is critical to accelerating the growth of your brand. Leading voices shaping consumer best practices dive deep into tools and resources that will help you build greater awareness of who your consumers are, what drives their behavior, and how to turn that into sustainable growth.

Day 1: Consumer Data to Empathy

Learn how to leverage data to build the consumer empathy that will help your brand get closer to your core consumers.

Topics include:
  • State of the health & wellness consumer
  • Consumer measures 101
  • A hypothesis-driven approach to unlocking insights
  • In-store health & wellness consumer immersion experience

Day 2: Consumer Empathy to Growth

Learn best practices from industry leaders on how they translate winning consumer insights into growth driving actions.

Topics include:
  • Translating insights to activation
  • Emerging brand panel – real world application, tips, and tricks
  • From consumer to shopper: winning at retail
  • Check back as we reveal our exciting panelists & speakers!

*Agendas are tentative and subject to change.


Perteet Spencer

Principal Marketing Solutions

Perteet is an accomplished food industry professional, bringing years of sales and marketing experience and a passion for the Natural & Specialty Products Industry to her role at SPINS.  As Principal, Marketing Solutions, Perteet supports SPINS’ corporate mission of increasing the presence and accessibility of natural and organic products by partnering with a wide range of clients to transform data into rich insights that fuel brand renovation and innovation.  Prior to joining SPINS, Perteet held leadership roles at LEGO and General Mills.  Beyond her work at SPINS, she serves as a National Board Member for the Food Recovery Network.  Perteet holds an MBA from the University of Minnesota’s Carlson School of Management.


Susan Silver

Argentum Strategy Group

Susan leads the Argentum Strategy Group as a seasoned marketing expert with more than 20 years of experience working with businesses ranging from Fortune 100 to much smaller entrepreneurial companies. Prior to founding Argentum, Susan had a successful, multi-faceted career, primarily in consumer packaged goods, with 10 years of classical marketing training from Kraft Foods, Merisant, Procter & Gamble, Sara Lee and MeadWestvaco, as well as sales experience and a wide range of general management and P&L leadership positions. Susan earned her MBA from the Kellogg Graduate School of Management, and a dual degree in Biology and History from Duke University.


Patrick Knight

Principal Consumer Insight Solutions

Patrick is a veteran of consumer packaged goods research who works closely with SPINS clients to help them understand the consumer of natural and organic products. With 25 years of experience, Patrick has advised hundreds of manufacturing and retail clients on the appropriate application of consumer panel, advanced analytics, and retail point-of-scan data. Patrick holds a master’s degree in econometrics from Marquette University and an MBA from Northwestern’s Kellogg School of Business.


Mark Thomann

Spiral Sun Ventures

Mark brings more than 15 years of experience valuing, structuring, and consummating complex financial transactions involving trademarks/brands and other assets. Mark has established himself as a leading transactional IP expert, currently serving as both Chief Executive Officer of River West Brands and Dormitus Brand, companies that acquire, redevelop, and monetizes iconic dormant brands. Mark also recently served as both Chairman and Chief Executive Officer of FarmedHere, one of the world’s largest indoor farms. Mark is currently a member of several boards of directors of early-stage companies and is a frequent speaker on monetizing brand/trademark related assets. Mark received a B.A. from the College of the Holy Cross in Worcester, Massachusetts.


Andrew Henkel

SVP, Brand Growth Solutions

Andrew joined SPINS’ Brand Growth Solutions team in 2015 to help the most innovative health & wellness brands in the industry grow even faster. The Brand Growth Solutions team now advises a broad portfolio of high-performing brands and investors on marketing, sales, innovation, and M&A. The team leverages SPINS’ industry-leading market data in combination with robust consumer information, analytics, and strategic analyses to generate powerful insights and develop profitable growth solutions for our clients. Andrew brings a passion for the Natural and Specialty Products Industries, plus over 20 years of consumer brand experience in strategy, marketing, and innovation leadership roles.


Eric Staples

Bluedog Design

Eric came to the world of branding from an unlikely place: chemistry. As a research chemist, he developed an eye for detail and process, as well as a knack for critical thinking and creative problem solving. At the highest level, he takes the same approach to branding as he did to chemistry: taking complicated things, breaking them down to their component pieces, examining them for understanding, and then building them back up in ways that make them more engage-able, more effective, more useful––always seeking relevant and resonant answers to the fundamental question of "why.” He has worked as a brand strategist, creative strategist and copywriter for brands like Betty Crocker, Pedigree, Perdue and Wrigley. When he's not brand-building, Eric can often be found mastering musical instruments to add to his repertoire (11 and counting at press time) or rebuilding vintage mopeds.

Location: SPINS Headquarters (222 W. Hubbard St. Chicago, IL)
Date: July 25-26, 2018

      • Individual Registration – $1,995
      • 2 person group discount – $1,795 per participant
      • 3+ person group discount – $1,595 per participant

All ticket options are for the full 2-day program

Register for July 25-26 Session in Chicago, IL

Cracking the Health & Wellness Consumer Code

Registration and payment is handled via Eventbrite.  Sign up today to reserve your spot for July 25-26!

For non-credit card payments or other questions, please contact Breanne Waldrup at bwaldrup@spins.com

October, 2018

Transforming Data to Insights + How to Craft a Winning Retailer Sell Story

New York, NY

Transforming Data to Insights

Translating data points into actionable growth strategies is an important foundation, but it can be challenging if you don’t know where to start. We’ll share our best tips to help you manage your data for maximum impact.

  • Introduction & Overview of the Insights to Action (I2A) Framework
  • How to Apply a Hypothesis Driven Approach
  • Evaluating Sales Performance Part I – Base Measures
  • Evaluating Sales Performance Part II – Incremental Measures
  • How to Effectively Frame Data to Convey Key Messages
  • I2A Application to Category Reviews
  • I2A Application to Identifying Distribution Opportunities
  • I2A Application to Results Reporting

*Agendas are tentative and subject to change.

How to Craft a Winning Retailer Sell Story

At the core of any brand’s sales success is the ability to effectively sell retail partners to get your product on the
shelf. Knowing how to speak their language and convey an impactful story can make or break the outcome.

  • The Changing Retail Landscape & Sales Cycle
  • Core Elements of an Impactful Sales Story
    1. Compelling Category Story
    2. Inspired Brand Narrative
    3. Alignment of Target Consumer & Retailer Shopper
    4. Attractive Retailer Value Proposition
    5. Assortment Strategy/On-Shelf Assortment
    6. Terms & Conditions
  • Permissible Uses of Data
  • Buyer/Distributor Perspective
  • Bridging Knowledge into Application

*Agendas are tentative and subject to change.


Michelle Fox

Senior Manager Brand Growth Solutions

Michelle is a data-fluent professional and works closely with SPINS’ clients to help them translate and unlock the value of data. Drawing on over five years of relevant experience, Michelle manages the delivery of strategic analyses, insights, and recommendations for leading companies within the Natural, Organic, and Specialty Products Industries. She enables clients to achieve sustained, profitable growth by helping them understand their opportunities and develop growth solutions and strategies to capture them.


Dries Zender

Principal Sales Solutions

Dries is a Principal of SPINS Brand Growth Solutions, where he leads our Sales Solutions Practice. Dries works closely with all of SPINS’ clients to help them find and achieve growth through sales transformations. Drawing on many years of experience, Dries helps companies within the Natural, Organic, and Specialty Products Industries craft impactful sell stories and build true pricing and promotion excellence at retail. Prior to SPINS, Dries spent 12 years building successful consumer brands and businesses with roles at Booz & Company (now Strategy&) and Nielsen.

Location: TBD
Date: October 2018

    • Day 1 pass – $1,095 per participant
    • Day 2 pass – $1,095 per participant
    • Day 1 & 2 pass – $1,995 per participant

Registration for New York Training will open once a date is announced


SPINS is a passionate advocate of brands and retailers that promote healthy living. As the leading provider of retail consumer insights, analytics reporting, and consulting services for the Natural, Organic, and Specialty Products Industry, its business offerings are helping retailers in this high growth area to connect people with the brands that they need and love. The Brand Growth Solutions team leverages the best of SPINS to help our clients grow, lending extensive expertise through comprehensive consulting solutions across Sales, Marketing, Performance Management & Investment Strategy. Learn more at www.spins.com.

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