Cracking the Natural Consumer Code

September 28, 2017

Presenter Information:

Patrick Knight
Director, Consumer Insights Solutions
Patrick is a veteran of consumer packaged goods research who works closely with SPINS’ clients to help them understand the consumer of Natural/Organic products.  With 25 years of experience, Patrick has advised hundreds of manufacturing and retailer clients on the appropriate application of consumer panel, advanced analytics, and retail point-of-scan data.  Patrick holds master’s degrees in Econometrics from Marquette University and Business Administration from Northwestern’s Kellogg School of Business.

Perteet Spencer
Director, Marketing Solutions
Perteet brings over 10 years of brand marketing experience to her role as Director of SPINS Marketing Solutions Practice. She pulls from a breadth of experiences working on leading brands across categories to help a broad range of SPINS clients develop winning growth strategies enabled by brand renovation and innovation. Perteet holds a Master’s of Business Administration from the University of Minnesota’s Carlson School of Management.

Description:

Most winning brands begin with intimate knowledge of their consumers. In this session, you will learn how to leverage SPINS Household data to identify who your consumers are, what drives their decisions, how to drive a meaningful point of difference versus key competitors, and how to activate for success.

Agenda:
  1. Landscape influencing Natural consumer behavior
  2. Consumer Measures 101
  3. Strategies to identify your brand’s biggest fans
  4. Building consumer empathy to generate meaningful growth insights
  5. Unlocking your brand’s true competitive advantage
  6. Creating a winning consumer driven activation plan
  7. Tools for measuring success

Networking Reception to follow.

Expect to Walk Away With:
    1. Resources to identify your brand’s biggest fans
    2. Strategies to activate brand strength for competitive advantage
    3. Tools to measure consumer success
Key Details:

Location: SPINS Headquarters (222 W. Hubbard St. Chicago, IL)
Date: September 28, 2017
Cost: $1,095 per participant

Can’t make the Cracking the Natural Consumer Code session? Sign up to be notified when registration opens for these upcoming sessions!

Innovation Playbook

November 2017

Need help identifying your next big idea? SPINS Innovation experts will guide you through the process of developing a winning innovation roadmap. Learn best practices in identifying innovation platforms, uncovering category whitespace, and leveraging differentiated attribute bundles to support your brand’s innovation and renovation efforts.

More Information

About SPINS Brand Training Series

SPINS Brand Training Sessions are intensive and interactive one-day sessions covering best-in-class approaches to a breadth of key challenges faced by sales and marketing professionals. Led by industry experts, participants can expect to walk away a fresh perspective on how to more efficiently unlock, interpret, and activate dynamic growth.

Each session culminates with a networking reception offering a unique opportunity to build relationships with other Natural Industry professionals.

Cracking the Natural Consumer Code

September 28, 2017

Description:

Most winning brands begin with intimate knowledge of their consumers. In this session, you will learn how to leverage SPINS Household data to identify who your consumers are, what drives their decisions, how to drive a meaningful point of difference versus key competitors, and how to activate for success.

Presenter Information:

Patrick Knight
Director, Consumer Insights Solutions
Patrick is a veteran of consumer packaged goods research who works closely with SPINS’ clients to help them understand the consumer of Natural/Organic products.  With 25 years of experience, Patrick has advised hundreds of manufacturing and retailer clients on the appropriate application of consumer panel, advanced analytics, and retail point-of-scan data.  Patrick holds master’s degrees in Econometrics from Marquette University and Business Administration from Northwestern’s Kellogg School of Business.

Perteet Spencer
Director, Marketing Solutions
Perteet brings over 10 years of brand marketing experience to her role as Director of SPINS Marketing Solutions Practice. She pulls from a breadth of experiences working on leading brands across categories to help a broad range of SPINS clients develop winning growth strategies enabled by brand renovation and innovation. Perteet holds a Master’s of Business Administration from the University of Minnesota’s Carlson School of Management.

Agenda:
  1. Landscape influencing Natural consumer behavior
  2. Consumer Measures 101
  3. Strategies to identify your brand’s biggest fans
  4. Building consumer empathy to generate meaningful growth insights
  5. Unlocking your brand’s true competitive advantage
  6. Creating a winning consumer driven activation plan
  7. Tools for measuring success

Networking Reception to follow.

Expect to Walk Away With:
    1. Resources to identify your brand’s biggest fans
    2. Strategies to activate brand strength for competitive advantage
    3. Tools to measure consumer success
Key Details

Location: SPINS Headquarters (222 W. Hubbard St. Chicago, IL)
Date: September 28, 2017
Cost: $1,095 per participant

Can’t make the Cracking the Natural Consumer Code session? Sign up to be notified when registration opens for these upcoming sessions!

Innovation Playbook

November 2017

Need help identifying your next big idea? SPINS Innovation experts will guide you through the process of developing a winning innovation roadmap. Learn best practices in identifying innovation platforms, uncovering category whitespace, and leveraging differentiated attribute bundles to support your brand’s innovation and renovation efforts.

Secure your spot now for Cracking the Natural Consumer Code

Registration and payment is handled via Eventbrite.  Sign up today to reserve your spot for September 28!

For non-credit card payments or other questions, please contact Michelle Fox at mfox@spins.com