2018 SPINS Brand Training Series

SPINS Brand Training Series offers immersive one- and two-day education sessions on key topics to help brands achieve dynamic growth within the Natural Products Industry. Led by industry experts, attendees walk away with best-in-class approaches and actionable solutions to address a breadth of business challenges.

May 1-2, 2018

Boulder, CO

Day 1: Transforming Data to Insights
Day 2: Winning Promotional Strategy

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July 25-26, 2018

Chicago, IL

Day 1: Transforming Data to Insights
Day 2: Cracking the Natural Consumer Code

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October 2018

New York City, NY

Day 1: Transforming Data to Insights
Day 2: How to Craft a Winning Retailer Sell Story

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The Conference Countdown

Join us in Boulder, CO May 1-2.

May 1-2, 2018

Boulder, CO

Transforming Data to Insights + How to Make a Winning Promotion Strategy Second Nature

Transforming Data to Insights

Translating data points into actionable growth strategies is an important foundation, but it can be challenging if you don’t know where to start. We’ll share our best tips to help you manage your data for maximum impact.

Agenda:
  • Introduction & Overview of the Insights to Action (I2A) Framework
  • How to Apply a Hypothesis Driven Approach
  • Evaluating Sales Performance Part I – Base Measures
  • Evaluating Sales Performance Part II – Incremental Measures
  • How to Effectively Frame Data to Convey Key Messages
  • I2A Application to Category Reviews
  • I2A Application to Identifying Distribution Opportunities (Led by guest speaker Nicole Paquette, Category Manager at Natural Grocers)
  • I2A Application to Results Reporting

*Agendas are tentative and subject to change.

How to Make a Winning Promotion Strategy Second Nature

Trade spend is one of a brand’s largest costs, yet it’s often dicult to optimize. We’ll feature the unique perspective of SPINS’ retail experts who support retailers’ senior leadership with important initiatives on promotions, category management, and new opportunities.

Agenda:
  • Trade Spend and Promotion Overview
  • Promotion Metrics – SATORI Crash Course
  • SPINS Leadership Series – Are Promotions for Natural Brands Making the Grade?
  • How to Develop a Winning Promotional Strategy
  • Promotion Strategic Planning & Building Promotional Calendars
  • Planning and Executing Successful Promotions through Your Broker
  • Planning and Executing Successful Promotions through Your Distributor
  • Retailer Perspective

*Agendas are tentative and subject to change.

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Michelle Fox

Senior Manager Brand Growth Solutions

Michelle is a data-fluent professional and works closely with SPINS’ clients to help them translate and unlock the value of data. Drawing on over five years of relevant experience, Michelle manages the delivery of strategic analyses, insights, and recommendations for leading companies within the Natural, Organic, and Specialty Products Industries. She enables clients to achieve sustained, profitable growth by helping them understand their opportunities and develop growth solutions and strategies to capture them.

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Dries Zender

Principal Sales Solutions

Dries is a Principal of SPINS Brand Growth Solutions, where he leads our Sales Solutions Practice. Dries works closely with all of SPINS’ clients to help them find and achieve growth through sales transformations. Drawing on many years of experience, Dries helps companies within the Natural, Organic, and Specialty Products Industries craft impactful sell stories and build true pricing and promotion excellence at retail. Prior to SPINS, Dries spent 12 years building successful consumer brands and businesses with roles at Booz & Company (now Strategy&) and Nielsen.

Location: Hosted at one of our brand partners, Hain Celestial headquarters in Boulder, CO (4600 Sleepytime Drive, Boulder, CO)
Date: May 1-2, 2018
Cost:

    • Day 1 pass – $1,095 per participant
    • Day 2 pass – $1,095 per participant
    • Day 1 & 2 pass – $1,995 per participant

Register for the May 1-2 Session in Boulder, CO

Transforming Data to Insights + How to Make a Winning Promotion Strategy Second Nature

Registration and payment is handled via Eventbrite.  Sign up today to reserve your spot for May 1-2!

For non-credit card payments or other questions, please contact Michelle Fox at mfox@spins.com

July 25-26, 2018

Transforming Data to Insights + Cracking the Natural Consumer Code

Chicago, IL

Transforming Data to Insights

Translating data points into actionable growth strategies is an important foundation, but it can be challenging if you don’t know where to start. We’ll share our best tips to help you manage your data for maximum impact.

Agenda:
  • Introduction & Overview of the Insights to Action (I2A) Framework
  • How to Apply a Hypothesis Driven Approach
  • Evaluating Sales Performance Part I – Base Measures
  • Evaluating Sales Performance Part II – Incremental Measures
  • How to Effectively Frame Data to Convey Key Messages
  • Application to Identifying Distribution Opportunities

*Agendas are tentative and subject to change.

Cracking the Natural Consumer Code

A solid understanding of your consumers is critical to accelerating the growth of your brand. SPINS consumer and brand experts dive deep into tools and resources that will help you build greater awareness of who your consumers are, what drives their behavior, and how to leverage these insights to deliver a meaningful point of differentiation in the marketplace.

Agenda:
  • Landscape influencing Natural consumer behavior
  • Consumer Measures 101
  • Strategies to identify your brand’s biggest fans
  • Building consumer empathy to generate meaningful growth insights
  • Unlocking your brand’s true competitive advantage
  • Creating a winning consumer driven activation plan
  • Tools for measuring success

*Agendas are tentative and subject to change.

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Michelle Fox

Senior Manager Brand Growth Solutions

Michelle is a data-fluent professional and works closely with SPINS’ clients to help them translate and unlock the value of data. Drawing on over five years of relevant experience, Michelle manages the delivery of strategic analyses, insights, and recommendations for leading companies within the Natural, Organic, and Specialty Products Industries. She enables clients to achieve sustained, profitable growth by helping them understand their opportunities and develop growth solutions and strategies to capture them.

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Perteet Spencer

Principal Marketing Solutions

Perteet is an accomplished food industry professional, bringing years of sales and marketing experience and a passion for the Natural & Specialty Products Industry to her role at SPINS.  As Principal, Marketing Solutions, Perteet supports SPINS’ corporate mission of increasing the presence and accessibility of natural and organic products by partnering with a wide range of clients to transform data into rich insights that fuel brand renovation and innovation.  Prior to joining SPINS, Perteet held leadership roles at LEGO and General Mills.  Beyond her work at SPINS, she serves as a National Board Member for the Food Recovery Network.  Perteet holds an MBA from the University of Minnesota’s Carlson School of Management.

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Patrick Knight

Principal Consumer Insight Solutions

Patrick is a veteran of consumer packaged goods research who works closely with SPINS clients to help them understand the consumer of natural and organic products. With 25 years of experience, Patrick has advised hundreds of manufacturing and retail clients on the appropriate application of consumer panel, advanced analytics, and retail point-of-scan data. Patrick holds a master’s degree in econometrics from Marquette University and an MBA from Northwestern’s Kellogg School of Business.

Location: SPINS Headquarters (222 W. Hubbard St. Chicago, IL)
Date: July 25-26, 2018
Cost:

    • Day 1 pass – $1,095 per participant
    • Day 2 pass – $1,095 per participant
    • Day 1 & 2 pass – $1,995 per participant

Register for July 25-26 Session in Chicago, IL

Transforming Data to Insights + Cracking the Natural Consumer Code

Registration and payment is handled via Eventbrite.  Sign up today to reserve your spot for July 25-26!

For non-credit card payments or other questions, please contact Breanne Waldrup at bwaldrup@spins.com

October, 2018

Transforming Data to Insights + How to Craft a Winning Retailer Sell Story

New York, NY

Transforming Data to Insights

Translating data points into actionable growth strategies is an important foundation, but it can be challenging if you don’t know where to start. We’ll share our best tips to help you manage your data for maximum impact.

Agenda:
  • Introduction & Overview of the Insights to Action (I2A) Framework
  • How to Apply a Hypothesis Driven Approach
  • Evaluating Sales Performance Part I – Base Measures
  • Evaluating Sales Performance Part II – Incremental Measures
  • How to Effectively Frame Data to Convey Key Messages
  • I2A Application to Category Reviews
  • I2A Application to Identifying Distribution Opportunities
  • I2A Application to Results Reporting

*Agendas are tentative and subject to change.

How to Craft a Winning Retailer Sell Story

At the core of any brand’s sales success is the ability to effectively sell retail partners to get your product on the
shelf. Knowing how to speak their language and convey an impactful story can make or break the outcome.

Agenda:
  • The Changing Retail Landscape & Sales Cycle
  • Core Elements of an Impactful Sales Story
    1. Compelling Category Story
    2. Inspired Brand Narrative
    3. Alignment of Target Consumer & Retailer Shopper
    4. Attractive Retailer Value Proposition
    5. Assortment Strategy/On-Shelf Assortment
    6. Terms & Conditions
  • Permissible Uses of Data
  • Buyer/Distributor Perspective
  • Bridging Knowledge into Application

*Agendas are tentative and subject to change.

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Michelle Fox

Senior Manager Brand Growth Solutions

Michelle is a data-fluent professional and works closely with SPINS’ clients to help them translate and unlock the value of data. Drawing on over five years of relevant experience, Michelle manages the delivery of strategic analyses, insights, and recommendations for leading companies within the Natural, Organic, and Specialty Products Industries. She enables clients to achieve sustained, profitable growth by helping them understand their opportunities and develop growth solutions and strategies to capture them.

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Dries Zender

Principal Sales Solutions

Dries is a Principal of SPINS Brand Growth Solutions, where he leads our Sales Solutions Practice. Dries works closely with all of SPINS’ clients to help them find and achieve growth through sales transformations. Drawing on many years of experience, Dries helps companies within the Natural, Organic, and Specialty Products Industries craft impactful sell stories and build true pricing and promotion excellence at retail. Prior to SPINS, Dries spent 12 years building successful consumer brands and businesses with roles at Booz & Company (now Strategy&) and Nielsen.

Location: TBD
Date: October 2018
Cost:

    • Day 1 pass – $1,095 per participant
    • Day 2 pass – $1,095 per participant
    • Day 1 & 2 pass – $1,995 per participant

Registration for New York Training will open once a date is announced

About SPINS

SPINS is a passionate advocate of brands and retailers that promote healthy living. As the leading provider of retail consumer insights, analytics reporting, and consulting services for the Natural, Organic, and Specialty Products Industry, its business offerings are helping retailers in this high growth area to connect people with the brands that they need and love. The Brand Growth Solutions team leverages the best of SPINS to help our clients grow, lending extensive expertise through comprehensive consulting solutions across Sales, Marketing, Performance Management & Investment Strategy. Learn more at www.spins.com.

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