Transforming Data to Insights

July 20, 2017

Presenter Information:

Michelle Fox
Senior Manager, Brand Growth Solutions
Michelle is a data-fluent professional and works closely with SPINS’ clients to help them translate and unlock the value of data. Drawing on five years of market research experience, Michelle manages the delivery of strategic analyses, insights, and recommendations for leading companies within the Natural, Organic, and Specialty Products Industries. She enables clients to achieve sustained, profitable growth by helping them understand their opportunities and develop growth solutions and strategies to capture them.

Description:

Learn from SPINS analytic experts how to analyze and activate the power of data to grow your business. In this series, you will cover Measure basics and learn how to transform them using SPINS’ Insights to Action framework.

Expect to Walk Away With:
    1. Fundamentals of Point-of-Sale Measures
    2. Effectively Frame Data into Actionable Insights on a Daily Basis
    3. Best-in-Class Approaches to Tough Business Questions
Key Details:

Location: SPINS Headquarters (222 W. Hubbard St. Chicago, IL)
Date: July 20, 2017
Cost: $1,095 per participant

Can’t make the Data to Insights session? Sign up to be notified when registration opens for these upcoming sessions!

Cracking the Natural Consumer Code

September 2017

Most winning brands begin with intimate knowledge of their consumers. In this series, you will learn how to leverage SPINS Household data to identify who your consumers are, what drives their decisions, how to drive a meaningful point of difference versus key competitors, and how to activate for success.

Innovation Playbook

November 2017

Need help identifying your next big idea? SPINS Innovation experts will guide you through the process of developing a winning innovation roadmap. Learn best practices in identifying innovation platforms, uncovering category whitespace, and leveraging differentiated attribute bundles to support your brand’s innovation and renovation efforts.

More Information

About SPINS Brand Training Series

SPINS Brand Training Sessions are intensive and interactive one-day sessions covering best-in-class approaches to a breadth of key challenges faced by sales and marketing professionals. Led by industry experts, participants can expect to walk away a fresh perspective on how to more efficiently unlock, interpret, and activate dynamic growth.

Each session culminates with a networking reception offering a unique opportunity to build relationships with other Natural Industry professionals.

Transforming Data to Insights

July 20, 2017

Description:

Learn from SPINS analytic experts how to analyze and activate the power of data to grow your business. In this series, you will cover Measure basics and learn how to transform them using SPINS’ Insights to Action framework.

Presenter Information:

Michelle Fox
Senior Manager, Brand Growth Solutions
Michelle is a data-fluent professional and works closely with SPINS’ clients to help them translate and unlock the value of data. Drawing on five years of market research experience, Michelle manages the delivery of strategic analyses, insights, and recommendations for leading companies within the Natural, Organic, and Specialty Products Industries. She enables clients to achieve sustained, profitable growth by helping them understand their opportunities and develop growth solutions and strategies to capture them.

Expect to Walk Away With:
    1. Fundamentals of Point-of-Sale Measures
    2. Effectively Frame Data into Actionable Insights on a Daily Basis
    3. Best-in-Class Approaches to Tough Business Questions
Key Details

Location: SPINS Headquarters (222 W. Hubbard St. Chicago, IL)
Date: July 20, 2017
Cost: $1,095 per participant

Can’t make the Data to Insights session? Sign up to be notified when registration opens for these upcoming sessions!

Cracking the Natural Consumer Code

September 2017

Most winning brands begin with intimate knowledge of their consumers. In this series, you will learn how to leverage SPINS Household data to identify who your consumers are, what drives their decisions, how to drive a meaningful point of difference versus key competitors, and how to activate for success.

Innovation Playbook

November 2017

Need help identifying your next big idea? SPINS Innovation experts will guide you through the process of developing a winning innovation roadmap. Learn best practices in identifying innovation platforms, uncovering category whitespace, and leveraging differentiated attribute bundles to support your brand’s innovation and renovation efforts.

Secure your spot now for Transforming Data to Insights

Registration and payment is handled via Eventbrite.  Sign up today to reserve your spot for July 20!

For non-credit card payments or other questions, please contact Michelle Fox at mfox@spins.com