A new story is unfolding in the beverage aisles as product innovation takes center stage and the health and wellness megatrend continues to transform consumer and shopper behavior.
That’s why BevNET is pleased to announce an exclusive, joint IRI and SPINS presentation at BevNET Live in Santa Monica, taking place Dec. 9 and 10. Giving attendees access to data insights from two of the most important sources of retailing and consumer information, this session will dive into the new beverage landscape using insights that define those types of natural consumers driving change, as well as those consumer segments seemingly uninterested in change. Attendees will learn the emerging products capturing the attention of the different consumer segments and the degree of change that those products evoke in their buying behavior.
As new product categories emerge annually and both retailers and consumers devote more attention to the evolving beverage spectrum, the speakers, SPINS’ Kathryn Peters and IRI’s Brian Reed, will also take a look forward at how beverage concepts can also evolve, and suggest ways that marketers can capture the attention of the different segments that comprise their consumer base.
Brian is a category management, shopper and consumer insights professional. In his current role at IRI, Brian is responsible for delivery and application of Market Structure results to a wide variety of audiences and works with our clients to drive actionable recommendations from analysis results.
Brian has more than 20 years of experience in advanced analytics including modeling and testing and strategic planning with both manufacturers and retailers. Prior to re-joining SymphonyIRI, Brian was the Director of Market Research at Furniture Brands International. He also served as the leader for the category planning process for Nestle Purina Pet Care and held many roles in managing the usage and application of household panel information.
Kathryn is a senior executive at SPINS LLC, currently overseeing business development and retail services to foster retailer growth in the natural/organic, health and wellness, and specialty-gourmet industries. She also manages SPINS’ expanding consumer measurement services and product development divisions.
Kathryn has over 20 years of experience in consumer packaged goods and retail experience at senior management levels. Prior to joining SPINS, Kathryn was the Vice President of Grocery and Corporate Brands at BI-LO, LLC. She also served as the Vice President of Grocery at Ahold USA and worked in the category management and sales group at Ralston Purina.