Tony Olson

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Tony Olson

Owner & CEO

Since joining SPINS in 1999, Tony has pioneered a new approach toward wellness and retail in North America. He was recognized in Forbes as one of the most influential kingmakers among consumer and retailer companies, and SPINS is listed by Built In Chicago as one of the fastest growing digital companies in Chicago.

With 25 years’ experience in the Natural and Specialty Products Industry, Tony delivers on SPINS’ mission to expand the presence and accessibility of products which foster healthier, more vibrant living. As the leader in market measurement, retail services, and digital offerings for the Natural, Organic, and Specialty Products Industry, SPINS is the premier thought leader and trusted health & wellness advisor for tens of thousands of brands and partners and over 100,000 retail locations.

In addition, Tony champions a groundbreaking corporate wellness program, Vibrancy360, which delivers a multi-faceted approach toward personal health and community service across the greater Chicagoland area. As co-founder of Salt & Light Coalition with his wife, Dr. Izabel Olson, Tony’s impact is local and global, including opening the Salt and Light Academy in Burma in March 2018.

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Tony Olson

Owner & CEO

Tony Olson has been an integral part of SPINS since joining in April of 1999. He currently serves as its Chairman and Chief Executive Officer in addition to his role as owner. With his entrepreneurial vision and more than 25 years of experience in the Natural Products Industry, Tony has led the company’s impressive growth and advancement to become the leader in market measurement services for the Natural, Organic, and Specialty Products Industries as well as the overall health and wellness sector. Over 100,000 retail locations, thousands of brands, and hundreds of partners rely on SPINS’ data and insights to make key business decisions and help contribute to a more vibrant America. Under Tony’s leadership, SPINS was recently named one of the 100 fastest growing digital companies in Chicago.

Prior to SPINS, Tony managed a core team at Odwalla, where he directed sales, operations, and marketing of over 40 employees, launching the product line in five states and contributing to Odwalla’s evolution as one of the largest pioneering brands in the Natural Products Industry.

Tony proudly supports a number of community-based organizations and initiatives including Salt and Light Coalition, Vitamin Angels, Posse Foundation, various investments within the Brazilian favelas, and several inner-city nonprofit groups across Chicago.