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  • Company Overview
  • Leadership Team
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  • Partner Overview
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Leadership Team

Tony Olson, CEO

	Tony Olson is the majority Owner, Chairman and CEO of SPINS, Inc. Tony has over 14 years experience in the Natural Products Industry, having worked in both the manufacturing and information services sectors. Tony has been with SPINS since April 1999. In that time, SPINS has become the leading source of fact-based sales information for the Natural Products Industry, supporting the growth of all classes of trade. Tony brings experience in developing and implementing sales growth and cost control strategies. He also has a strong understanding of manufacturer and retailer information needs and has the vision required to lead SPINS into the next phase of development.
“We are at the beginning stages of what we can accomplish together to encourage healthy eating for the benefit of our well-being, reform agricultural practices for the benefit of our environment, and promote ethical consumerism for the benefit of our society”.
-Tony Olson, SPINS CEO

 

Bill Fitzgerald, Executive Vice President of Technology and Operations

Bill joined SPINS in May of 2005 to lead our IT team in both strategy and operations. He brings years of expertise implementing and managing point of sale applications, e-commerce applications, retail technical infrastructure, data warehousing and business intelligence. Bill has worked with Ford Motor Company as Enterprise Architecture Manager responsible for business intelligence systems and service oriented frameworks. At Sears, Roebuck and Co. Bill successfully launched their e-commerce platform with linkages to in-store systems for real time inventory verification and back office applications providing the ability to buy online and pick-up in store. Bill has in-store retail point of sale application and infrastructure experience with Sears, Sun Microsystems, Siemens Nixdorf Information Systems and NCR Corporation. Bill holds a Bachelor of Science from the Illinois Institute of Technology and a Masters of Business Administration from Notre Dame University.

Melanie D. Mitchell, Vice President of Finance and Human Resources

Melanie was named SPINS' Vice President of Finance & Human Resources in January of 2003 after having been a consultant for the company since September 2000. Prior to SPINS, Melanie spent 12 years with Arthur Young & Company as an auditor serving a variety of businesses and industries and as a Partner in the Mergers & Acquisition Group based in New York. She has consulted with a variety of companies in the areas of due diligence, corporate reorganizations, acquisitions and general business services. Melanie graduated from The University of Kansas with a combined degree in Business Administration and Accounting.

Kathryn Peters , Senior Vice President of Business Development

Kathryn joined SPINS in November of 2007 in a newly-created role focused on the ongoing development of the company’s retailer partnerships. She brings more than 15 years of experience in the food retail and consumer packaged goods industries, previously holding the position of Vice President of Grocery and Corporate Brands at BI-LO, LLC, as well as working in the category management and sales organization of Ralston Purina. Kathryn has a Bachelor of Science from the University of North Carolina at Chapel Hill, and a Master’s Degree in Business Administration from Wake Forest University’s Babcock Graduate School of Management. Since joining SPINS, Kathryn has proven to be an asset to the business and her role has expanded to include management of both retail and consumer services, in addition to the content development division of the company.

Steven Wangler, Senior Vice President of Manufacturers/Client Services

Steve joined SPINS in January 2008 as the Senior Vice President of Manufacturer Client Services, bringing with him extensive sales management experience spanning major nationwide CPG manufacturers, including Kraft, PepsiCo, Nabisco Brands, and the Molson-Coors Brewing Company. Notably, during his ten years with Molson-Coors, Steve spent three years in the Coors Wholesaler Development Group focused on wholesaler consolidation and mergers. Steve’s current role at SPINS includes overseeing a core sales team that manages over 600 manufacturing clients, as well as cultivating the company’s strategic partnerships. Steve holds his business degree from the State University of New York and his MBA from the University of New Mexico.

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